Regional Marketing Manager (West Coast, USA)

Company Description

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK. 

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role Location: This is a fully remote position based in the West Coast, USA, with occasional travel as needed. We are open to candidates with full right to work in the US.

How we work: This is a global position where you'll collaborate with leaders and colleagues across the AMER region (US & Canada) and APAC (Sydney & Brisbane). While your primary working hours will align with the Pacific timezone, you'll need to engage with teams across different time zones. We offer a high degree of flexibility, allowing you to structure your workday to effectively accommodate these global interactions when necessary

Job Description

Reporting to the Global Marketing Director, Demand Generation, who is based in Melbourne, Australia, the Regional Marketing Manager, AMER will play a critical role in shaping and executing Ignition’s local marketing strategy for the US. This is a hands-on, highly collaborative role that involves planning and delivering localized marketing initiatives to drive high-quality, engaged leads and qualified opportunities for the sales team, as well as fuel new trials to our product.

As part of the demand generation team, this role focuses on localizing global marketing campaigns, optimizing regional marketing efforts, and coordinating closely with the sales team to ensure alignment and success in our US market.

Key Responsibilities

• Local Marketing Strategy: Formulate and execute localized marketing plans for the US market, aligning closely with the global demand generation strategy.

• Campaign Localization: Work with the global marketing team to localize digital campaigns, messaging, and copy across multiple channels, ensuring relevance to the US market.

• Webinars and Events: Plan and run local webinars, on-the-ground events, and other engagement activities to generate qualified leads and trials.

• Collaboration with Sales & Revenue Operations: Partner with SDRs, AEs and RevOps to ensure alignment between marketing and sales, focusing on driving qualified opportunities and high-intent leads.

• Content Creation: Develop localized marketing collateral, ensuring that messaging resonates with the US audience. Craft compelling copy for campaigns, email marketing, and events.

• Marketing Automation & Lead Nurturing: Utilize HubSpot and other marketing automation systems to optimize lead nurturing and qualification.

• A/B Testing & Experimentation: Lead A/B tests and other experiments to optimize marketing effectiveness.

• Vertical Targeting: Experiment across multiple verticals to expand market reach, testing new tactics and partnerships with trade media and influencers.

• Sales Enablement: Equip the sales team with localized messaging and playbooks to support lead conversion.

• PLG Motion: Support and optimize product-led growth initiatives in the US market by localizing trial communications and marketing touchpoints.

KPIs

• AMER Trial & PQL volume

• AMER Pipeline generation

Qualifications

• Minimum 5 years of experience in a marketing management role, preferably in a B2B SaaS environment. PLG and sales-led experience is highly desirable. Thrives in fast paced environments with a bias for action. 

• Experience working in a high volume, SMB sales environment / marketing to SMBs

• Proven experience managing multichannel campaigns and collaborating with marketing team to execute campaigns across multiple channels

• Hands-on experience with HubSpot or other marketing automation systems.

• Proven track record in product-led growth (PLG) marketing strategies.

• Experience working closely with sales teams (SDRs and AEs) and aligning marketing strategies to drive pipeline growth.

• Strong copywriting and communication skills, with experience localizing content for the US market.

• Experience with running webinars, events, and digital marketing campaigns in a fast-paced environment.

• Agile and data-driven mindset, with experience running A/B experiments and optimizing campaigns based on performance.

• Experience working within a global marketing team, managing regional nuances while adhering to global strategy.

Additional Information

Why join us:

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

• Employee stock options from day one
• 401k program with employer matching
• 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
• Additional paid day off to celebrate your birthday, along with volunteering leave
• Health, dental, and vision benefits 
• Annual education allowance reimbursement to support your professional development
• Employee recognition program
• Quarterly wellness allowance to invest in your personal wellness
• Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
• Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
• Personal tax return assistance (since we're in the accounting business!)
• Paid parental leave

As we work towards pay transparency, your recruiter will share more about the specific salary range for your preferred location during the hiring process.

Please consider applying, even if you don’t tick all the boxes. Experience comes in many forms, and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

 Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact [email protected]