The Role
Build and execute the US market entry marketing strategy for osapiens: establish brand positioning, generate pipeline via integrated demand programs (ABM, digital, events, partner marketing), create local infrastructure and customer references, align with sales and global marketing, manage budget and KPIs, and provide market feedback for product and messaging.
Summary Generated by Built In
osapiens has built a unicorn-status platform trusted by 2,500+ enterprise customers across 100+ countries. As Regional Marketing Manager for the USA, you will be the founding marketing voice for osapiens in one of our most strategically important expansion markets. This is a rare opportunity to build something from the ground up — establishing brand presence, generating early pipeline, and laying the operational foundation that will shape our US go-to-market motion for years to come.
This role sits at the intersection of entrepreneurial execution and global strategy. You will act as the first dedicated marketing resource in-market, translating global campaigns, positioning, and product priorities into regionally relevant programs while simultaneously building the local infrastructure — partner networks, customer references, event presence, and marketing processes — that a scaling US operation requires.
This is not a role for someone who needs a playbook handed to them. It is for a builder: commercially driven, strategically sharp, and energized by the challenge of creating impact in an undefined space.
Your Responsibilities
Market Entry & Foundation Building
- Define and execute osapiens' initial US market entry marketing strategy, including brand positioning, ICP prioritization, and channel selection.
- Build the regional marketing infrastructure from scratch: processes, local vendor relationships, event presence, and content localization frameworks.
- Establish early customer references and proof points that accelerate market credibility in priority verticals.
- Develop a US-specific narrative that resonates with local buyer priorities — translating European leadership positioning into relevant, market-native messaging.
- Identify and activate high-potential partner and channel relationships to extend reach in the absence of an established brand footprint.
Regional Marketing Strategy & Planning
- Develop the annual and quarterly regional marketing plan aligned to global objectives and US revenue targets.
- Partner with US Sales leadership on territory planning, ICP prioritization, and account segmentation.
- Identify US-specific growth opportunities and adapt global initiatives to the local market context.
- Ensure alignment between regional activity and company-wide campaign themes and product priorities.
Pipeline Creation & Demand Execution
- Own regional marketing-sourced and marketing-influenced pipeline targets for the US market.
- Execute integrated, multi-channel programs across:
- Digital demand generation
- ABM and target account engagement
- Field events and executive roundtables
- Partner marketing initiatives
- Paid and performance campaigns
- Drive full-funnel coordination in partnership with Global Demand Generation.
Field Marketing & Market Activation
- Design and deliver impactful field programs (virtual and in-person) tied to clear pipeline outcomes.
- Build osapiens' event presence in key US industry forums, trade shows, and sustainability-focused conferences.
- Activate regional partner and channel marketing initiatives to expand reach and influence without relying on existing brand awareness.
- Ensure executive thought leadership presence in priority industries and events — positioning osapiens as a serious enterprise player from day one.
Regional Positioning & Feedback Loop
- Localize global messaging and proof points to increase resonance in the US market — adapting tone, regulatory context, and buyer language accordingly.
- Develop and elevate US-specific customer stories and early case studies to build social proof in-market.
- Provide structured market feedback to Product Marketing and Global Marketing teams — serving as the primary intelligence source for US buyer behavior.
- Monitor the competitive landscape and sustainability/compliance software trends within the US.
Performance & Budget Management
- Own regional marketing budget allocation and investment prioritization — with particular discipline given early-stage market investment.
- Track KPIs including:
- Marketing-sourced pipeline
- Conversion performance
- Campaign ROI
- Sales feedback on lead quality
- Sales feedback on lead quality
- Brand awareness and share of voice metrics
- Continuously optimize based on performance data and feed learnings back into the global marketing system.
Your Experience
- 8–12+ years of B2B SaaS marketing experience, ideally with exposure to compliance, ESG, supply chain, or enterprise software.
- Demonstrated experience in market entry or greenfield marketing — having built or scaled a regional marketing function from an early-stage starting point.
- Strong background in field marketing, regional demand generation, or integrated campaign leadership.
- Proven ability to drive pipeline growth within the US market, ideally in an environment with limited brand recognition.
- Experience working closely with enterprise Sales teams and aligning marketing investment to commercial outcomes.
- Entrepreneurial mindset — comfortable operating with ambiguity, making resource trade-offs, and building processes alongside executing programs.
- Commercially minded, performance-oriented, and confident presenting to senior stakeholders.
- Fluent English required; additional languages a plus given the global context of the role.
What Success Looks Like
In the first 6 months:
- A clear US market entry marketing plan is defined and in execution.
- Early pipeline contribution is visible and growing.
- Brand presence in at least 2–3 priority US verticals has been established.
- Key local vendor, partner, and event relationships are in place.
By year one:
- Consistent, measurable marketing-sourced pipeline contribution from the US.
- Strong Sales alignment and trust established with the US go-to-market team.
- US-specific customer references and proof points are in active use.
- A scalable regional marketing operating model is documented and repeatable.
- Measurable ROI on early regional program investment.
Join us for this and more...
- A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
- Room for creativity through collaborative teamwork and an open communication culture.
- Flexibility and team bonding with our hybrid work options.
- Fuel for your growth journey, both personally and professionally.
- Sustainable mobility options, promoting eco-friendly commuting solutions.
- Fun team events and outings with our global teams.
About
osapiens develops holistic Software-as-a-Service solutions that help global companies ensure transparency, efficiency, and trust across their entire value chain. Through its cloud platform, the osapiens HUB, the company leverages innovative technologies, including artificial intelligence, to strengthen businesses while promoting human rights, ecological responsibility, and sustainable corporate governance.Founded in 2018 and headquartered in Mannheim, Germany, osapiens works with around 2,500 companies in over 50 countries across industries such as consumer goods, automotive, fashion, pharmaceuticals, and medical products. The company is backed by Goldman Sachs and Decarbonization Partners, reinforcing its commitment to responsible, sustainable growth and has reached unicorn status in January 2026.
Skills Required
- 8-12+ years of B2B SaaS marketing experience
- Demonstrated experience in market entry or greenfield marketing, building/scaling a regional marketing function
- Strong background in field marketing, regional demand generation, or integrated campaign leadership
- Proven ability to drive pipeline growth within the US market, including working with enterprise Sales teams
- Experience executing integrated multi-channel programs (digital demand generation, ABM, field events, partner marketing, paid/performance campaigns)
- Ability to develop regional positioning, localize messaging, and create customer references/case studies
- Entrepreneurial mindset; comfortable with ambiguity and resource trade-offs
- Commercially minded and performance-oriented; strong stakeholder presentation skills
- Fluent English
- Exposure to compliance, ESG, supply chain, or enterprise software
- Additional languages
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The Company
What We Do
osapiens develops holistic Software-as-a-Service (SaaS) solutions that help global companies ensure transparency, efficiency, and trust across their entire value chain. Through its cloud platform, the osapiens HUB, the company leverages innovative technologies, including artificial intelligence, to strengthen businesses while promoting human rights, ecological responsibility, and sustainable corporate governance. Headquartered in Mannheim, Germany, osapiens supports over 2,500 customers worldwide, from SMEs to global enterprises, in driving sustainable growth and regulatory compliance.
