Job Summary:
*Preferred Locations: Texas and Chicago
The Central Regional Marketing Manager will be responsible for developing and executing regional marketing strategies that drive brand awareness, demand generation, and pipeline growth across key states in the Central region. The ideal candidate will be a creative and results-driven marketing professional with a deep understanding of regional market dynamics and the ability to tailor programs that resonate with local audiences. This role requires close collaboration with sales teams, channel partners, and corporate marketing to ensure alignment and the successful execution of go-to-market strategies in the Central region.
Key Responsibilities:
- Regional Strategy & Execution:
- Develop and implement a comprehensive regional marketing plan for the Central, aligning with the company's overall objectives and sales targets.
- Conduct market analysis to understand trends, opportunities, and challenges specific to the Central region and incorporate these insights into tailored marketing campaigns.
- Work closely with sales teams to create localized strategies for key accounts and prospecting opportunities in the region.
- Campaign Management:
- Execute demand generation programs including digital marketing campaigns, regional events, webinars, email marketing, and account-based marketing (ABM) initiatives.
- Lead the planning and execution of regional events such as conferences, trade shows, roadshows, and customer engagement activities.
- Collaborate with content marketing to localize messaging, case studies, and sales materials for the Central audience.
- Sales Alignment & Enablement:
- Partner with the regional sales teams to understand their goals and challenges, providing marketing support that accelerates deal velocity and drives growth.
- Provide sales enablement tools, including localized collateral, presentations, and outreach templates to help sales teams engage prospects effectively.
- Collaborate with partner and channel teams to co-market with key partners in the Central region.
- Performance Analysis & Optimization:
- Track and measure the effectiveness of regional marketing campaigns, focusing on lead generation, pipeline growth, and ROI.
- Analyze data to identify trends and make recommendations for optimizing campaign performance.
- Provide regular reports and insights to senior leadership on regional marketing activities, KPIs, and key results.
- Budget & Vendor Management:
- Manage the Central regional marketing budget, ensuring the optimal use of resources to maximize impact.
- Coordinate with external vendors, agencies, and event organizers to execute campaigns and initiatives.
Qualifications:
- Education:
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent experience is a plus.
- Experience:
- 5+ years of experience in B2B marketing, with a focus on regional or field marketing.
- Proven experience in developing and executing regional marketing strategies, ideally within the Central region.
- Experience in technology, cybersecurity, SaaS, or related industries is highly preferred.
- Familiarity with account-based marketing (ABM) strategies and execution.
- Skills:
- Strong communication and interpersonal skills with the ability to work cross-functionally and influence internal stakeholders.
- Creative problem solver with a data-driven mindset, able to analyze metrics and pivot strategies as needed.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Proficient in marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).
#LI-LW1 #LI-REMOTE
Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
Annual Salary Range (does not include bonus or equity)
$139,000—$160,000 USD
A little more about Axonius:
Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world.
Headquartered in New York, New York, Axonius employs over 600 people worldwide. Axonius is named to the 2024 Forbes Cloud 100 and was named to Dun’s Best Start Up Companies to Work for Over 100 Employees. Axonius is recognized with the Great Place to Work Certification™ and for two years in a row, Axonius was ranked Deloitte Technology Fast 500 list. Axonius has been cited as the fastest growing cybersecurity company in history by revenue.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
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