Workable covers the full hiring-to-employment lifecycle in one platform. A mature applicant tracking system, with access to 200+ job boards and 400M+ candidate profiles, sits alongside employee management, onboarding, time tracking, and performance tools. In 2026, Workable launched the first end-to-end AI recruiting agent: it sources, screens, and qualifies candidates autonomously. Over 6,000 companies in 100+ countries use Workable. 35,000+ companies have hired through it, making 2.1 million hires and counting.
This role is an opportunity to shape regional marketing in markets that matter to the company’s growth. You will help connect global strategy to regional execution, working closely with cross-functional partners to strengthen market presence, support pipeline creation, and ensure messaging resonates with local audiences and buyer needs.
Responsibilities- Own and execute regional marketing strategy across EMEA and APAC in partnership with internal stakeholders and the US demand generation team.
- Be accountable for qualified pipeline creation across the region and align programs closely with regional sales leadership and account executives.
- Identify, recruit, and activate commercial and technology channel partners across priority RoW markets.
- Represent Workable at regional events and conferences, including public speaking and in-market brand presence.
- Develop and localize marketing assets such as decks, brochures, press releases, case studies, video testimonials, and event emails for regional audiences.
- Adapt global positioning into market-specific messaging and USPs tied to local growth drivers and relevant product releases.
- Use AI to improve market analysis, extract insights from sales and customers, measure message effectiveness, and refine regional positioning over time.
Requirements
- 4–6 years of experience in B2B marketing with ownership of field, regional, or channel marketing programs.
- Experience working in agency, in-house, or blended environments with increasing strategic ownership.
- Proven ability to build regional marketing strategy and drive execution independently or cross-functionally across more than one geographic market.
- Experience using AI tools for marketing analysis, messaging refinement, and insight generation.
- Experience identifying, recruiting, and activating commercial and technology channel partners.
- Strong collaboration skills with sales leadership and account executives to support pipeline generation.
- Experience writing and localizing marketing assets such as decks, brochures, press releases, customer stories, and campaign content.
- Eligibility to work in Greece.
- Able to work on-site four times per week.
- Bachelor's degree in Marketing, Business, or a related field.
- Familiarity with the B2B SaaS, HR tech, or recruiting software category, including how ATS and HRIS buyers evaluate vendors.
- Understanding of how to market to HR, talent acquisition, or People leaders as buyer personas.
- Experience with public speaking or representing a brand at conferences, partner events, or regional trade shows.
Benefits
Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, vibrant, and intellectually challenging workplace, we offer:
- 💼 Compensation: Annual salary of 42,000-50,000 EUR/year.
- 📋 Comprehensive Coverage: Private Health Insurance, Pension Plan, and Medical Plan to keep you and your loved ones secure.
- 💰 Financial Wellness: Performance Bonuses to invest in your future.
- 📱 Stay Connected: Cell phone reimbursement for seamless communication.
- 🛠️ Work in Style: Apple gear provided to set you up for success.
Workable is most decidedly an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, disability, age, sexual orientation, or any other characteristic protected by law.
Skills Required
- 4-6 years of experience in B2B marketing with ownership of field, regional, or channel marketing programs
- Experience in agency, in-house, or blended environments with increasing strategic ownership
- Ability to build regional marketing strategy and execute independently or cross-functionally across multiple geographic markets
- Experience using AI tools for marketing analysis, messaging refinement, and insight generation
- Experience identifying, recruiting, and activating commercial and technology channel partners
- Strong collaboration skills with sales leadership and account executives to support pipeline generation
- Experience writing and localizing marketing assets, including decks, brochures, press releases, customer stories, and campaign content
- Eligibility to work in Greece
- Ability to work on-site four times per week
- Bachelor's degree in Marketing, Business, or a related field
- Familiarity with B2B SaaS, HR tech, or recruiting software, including ATS and HRIS buyer evaluation
- Understanding of marketing to HR, talent acquisition, or People leaders
- Experience with public speaking or representing a brand at conferences, partner events, or regional trade shows
Workable Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Workable and has not been reviewed or approved by Workable.
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Leave & Time Off Breadth — PTO, paid holidays, and even sabbaticals are repeatedly highlighted and appear to be a relative strength. Feedback suggests time-off policies are broader and more generous than several other areas.
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Parental & Family Support — Paid parental leave is consistently included in public benefit listings. Feedback suggests family support is a notable component of the package across sources.
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Healthcare Strength — Core medical, dental, and vision coverage are commonly listed and presented as comprehensive. Feedback suggests the breadth of health benefits is solid, even if quality ratings vary by source and sample size.
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What We Do
At Workable, we know that when you make a great hire, you’re really making it possible for your company to do greater things. So we help you hire the greatest, every time. How? To start, Workable helps you get more qualified candidates by sharing your job with everyone who’s right for it. With one-click posting to 200+ job sites, AI-powered sourcing, employee referrals and more, you’ll reach those best-fit candidates actively looking for work, those who may not be looking and even those your other successful hires already know. After filling your pipeline with top talent, Workable helps you move quickly to identify and hire the best. With all of your teams working together in Workable, you can be sure: Every candidate has an experience that leaves them excited to work for you Hiring teams lead better interviews and evaluate candidates consistently and fairly Hiring managers have everything they need to make the right hiring decision And we handle the admin, all along the way. From opening jobs reqs and sending offer letters to reporting on compliance or to the C-suite, Workable automates the busy work so you can focus on the human side of hiring. But what really sets us apart from the other applicant tracking systems and HR technologies out there is our deep knowledge of what it takes to make a great hire. We’ve helped 20,000 companies hire 1.2 million employees, and we take that insight and build it into everything we do — and everything you do with Workable. Workable: www.workable.com Careers at Workable: www.workable.com/careers Stories & Insights, Tutorials, Templates, News and more: resources.workable.com
