About Mixpanel
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.
About the APAC Marketing Team
The APAC Marketing team builds pipeline, awareness, and retention across one of Mixpanel's most strategic growth regions. We run everything from events and partner marketing to localization and customer marketing, working closely with counterparts in EMEA and the US and cross-functionally with sales, partnerships, pre-sales, and customer success across APAC.
About the Role
We're hiring a Senior Regional Marketing Manager to help build the foundations of our ANZ business from the ground up. You'll own programs across the full customer lifecycle: acquisition, conversion, activation, and retention, with events as a core piece of the mix. This is a role for someone who can navigate ambiguity with confidence, since there's no existing playbook for this market yet. You'll define what works, bring in the right partners, and become the go-to expert other teams turn to for input on ANZ. Reporting to the APAC Marketing Director, you'll balance hands-on execution with the judgment to know which bets are worth making and which tradeoffs matter most.
Responsibilities
- Own and execute ANZ marketing programs end-to-end, including events and customer marketing, from planning through measurable pipeline outcomes
- Manage full event logistics: venue sourcing, vendor management, on-site execution, and follow-through to pipeline conversion
- Identify and test new marketing channels, then decide which are worth scaling based on results, not assumptions
- Build customer advocacy and engagement through community programs that deepen relationships with existing users
- Monitor performance metrics closely and adjust programs and processes to hit pipeline goals
- Anticipate risks and dependencies across ANZ initiatives and communicate them proactively to the APAC Marketing Director and cross-functional partners
- Act as the go-to source on ANZ market dynamics, sharing what you learn with APAC and global marketing peers so their programs land better in the region
We're Looking For Someone Who Has
- A track record in B2B or SaaS marketing, or in the analytics space
- Strong project management skills and the ability to keep multiple programs moving without losing sight of the goal
- Comfort working in an undefined space, building process where none exists yet, and making sound calls without a playbook
- A bias toward hands-on execution, willing to do what it takes to make a program work rather than waiting for a perfect setup
- Sound judgment on business fundamentals, including how marketing spend connects to pipeline and revenue
- The ability to build trust with partners and stakeholders across time zones and cultures
- A habit of testing ideas against data and adjusting course when the results say something different than expected
- Clear, direct communication, especially when flagging risks or explaining tradeoffs to stakeholders
- Genuine curiosity about what ANZ customers need and how that differs from other markets Mixpanel serves
Bonus Points For
- Experience at a high-growth startup
- Specialization in on/offline events, partner marketing, community marketing
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Skills Required
- Track record in B2B or SaaS marketing or analytics space
- Strong project management skills managing multiple programs
- Comfort working in undefined spaces and building processes from scratch
- Bias toward hands-on execution to make programs work
- Sound judgment on how marketing spend connects to pipeline and revenue
- Ability to build trust with partners and stakeholders across time zones and cultures
- Habit of testing ideas against data and adjusting based on results
- Clear, direct communication, especially when flagging risks or explaining tradeoffs
- Genuine curiosity about ANZ customer needs and market differences
- Experience at a high-growth startup
- Specialization in on/offline events, partner marketing, or community marketing
What We Do
Mixpanel is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel. Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: http://www.mixpanel.com
Why Work With Us
Being a part of the Mixpanel team means driving innovation in a culture that celebrates creativity and fosters belonging. We believe bringing your full self to work enables your best work. At Mixpanel, we focus on what truly matters—our people, customers, and partners, recognizing these relationships as our most valuable assets.
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