Regional Marketing Manager - Americas

Posted Yesterday
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Waltham, MA, USA
In-Office
125K-140K Annually
Senior level
Biotech
The Role
The Regional Marketing Manager develops strategies to drive engagement, pipeline growth, supports sales execution, and tailors marketing efforts for the Americas region.
Summary Generated by Built In

Progress happens together

At Abcam, we believe the scientific community goes further, faster when we go there together. That’s why we work with life scientists to provide biological reagents and solutions that enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases, and metabolic disorders. Our talented team of over 1,400 colleagues worldwide is our greatest asset. By applying our expertise and pushing boundaries, together we strive to better serve our customers, strengthen our impact across our industry, and ultimately our positive impact on society.

The Regional Marketing Manager, Americas is responsible for developing and executing regional and account‑focused marketing strategies that drive customer engagement, pipeline growth, and commercial impact across the Americas. This role shapes regionally relevant messaging, campaigns, and customer experiences for the Americas, working in close partnership with global marketing teams and serving as a strategic marketing partner to the Americas sales organization.

This position reports to the Senior Director, Regional Marketing, and is part of the Regional Marketing team.  This role offers flexibility and may be based either in a hybrid on‑site environment or fully remotely within the United States.

In this role, you will have the opportunity to:

  • Develop Americas marketing strategies aligned to global brand, portfolio, and revenue priorities
  • Localize global campaigns into regionally relevant, integrated programs and messaging
  • Partner with sales to execute account-specific and segment-focused strategies for priority accounts
  • Lead regional campaign execution across digital, content, events, and sales enablement to drive impact
  • Act as a strategic bridge between global marketing and the Americas sales team, delivering insights and optimizing performance through data-driven insights.

The essential requirements of the job include:

  • Bachelor’s degree in Marketing, Life Sciences, or related field
  • Minimum of 7+ years of B2B marketing experience, including regional, field, downstream, or account‑based marketing, and/or experience in the life sciences sector through industry roles or direct laboratory research with demonstrated commercial application
  • Life sciences industry experience, including industry roles or laboratory research exposure
  • Proven ability to develop and execute marketing strategies in a global, matrixed sales environment
  • Experience translating complex scientific products into customer‑centric messaging and managing multi‑channel campaigns with performance metrics

Travel & Physical/Environment Requirements:

  • Ability to travel up to 20–30%, primarily within the Americas region, with infrequent travel to the EMEA region.
  • Ability to work in a standard office or remote work environment and attend regional meetings, events, and customer engagements as required

Abcam, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Abcam we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Abcam can provide. 

The annual salary range for this role is $125,000-$140,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. 

This job is also eligible for bonus/incentive pay. 

 

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. 

 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. 

 

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [email protected].

Skills Required

  • Bachelor's degree in Marketing, Life Sciences, or related field
  • Minimum of 7+ years of B2B marketing experience
  • Life sciences industry experience
  • Proven ability to develop and execute marketing strategies in a global environment
  • Experience managing multi-channel campaigns with performance metrics

Cepheid Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.

  • Leave & Time Off Breadth PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
  • Healthcare Strength Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
  • Retirement Support A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.

Cepheid Insights

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The Company
HQ: Sunnyvale, CA
4,883 Employees
Year Founded: 1996

What We Do

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.

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