Regional Marketing Lead - Consumer (LatAm)

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São Paulo, BRA
Hybrid
31K-46K Annually
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

Drive Wise’s regional marketing strategy and execution for LATAM (Brazil as main focus, Mexico secondary). Identify key growth drivers, audience segments, and marketing tactics to increase penetration and customer acquisition and retention. Depending on the existing marketing mix in the market, this could mean working alongside existing centralized channels to optimize performance or scale up investment, or devising and executing net new activities not currently owned by centralized team e.g. sponsorship, partnerships, promotions

  • Own and execute the regional marketing strategy to drive growth through net new customer acquisition.

  • Identify key audiences, use cases, product benefits, and local positioning.

  • Develop and manage regional campaigns and product launches across digital and offline channels.

  • Work with central creative and media buying teams to ensure regional needs are prioritized.

  • Partner with Channels to agree on key new opportunities in the region and align on resourcing 

  • Partner with product, PMM, and PR teams to align messaging and activation in line with the local compliance and regulatory context.

  • Analyze regional marketing performance of new initiatives and optimize strategies based on insights.

  • Be accountable for the P&L of the proposed new local activities and ensure efficient resource allocation for regional campaigns.

  • Identify and test new growth opportunities, including partnerships, events, or offline activations, such as sponsorships.

  • Report on regional performance, challenges, and opportunities to Leadership.

Qualifications

  • Significant experience in marketing, growth, or regional expansion roles

  • Proven track record of driving successful marketing campaigns and initiatives at a regional level and understanding regional nuances

  • Strong understanding of customer acquisition and retention, performance marketing, and brand growth

  • Ability to build and maintain relationships with local partners, vendors, and community stakeholders

  • Hands-on experience working and driving execution in regional/local markets

  • Ability to collaborate with central teams while independently driving execution

  • Excellent communication and stakeholder management skills

  • Excellent command of written and verbal English on top of Portuguese; Spanish as a bonus

Additional Information

  • Please apply by submitting your resume in English. Applications in Portuguese will not be considered

  • R$31,384.62 - R$46,153.85 Monthly 

  • Office: Sao Paulo, BR

  • RSUs in a profitable company

  • Paid annual holiday, sick days, parental leave and other leave opportunities

  • 3 me days per year

  • 6 weeks of paid sabbatical after 4 years at Wise, on top of annual leave

  • Private medical insurance

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

What the Team is Saying

Surendra
Smrithi
Pavan
Jennifer
Lindsay
Lauren

Wise Compensation & Benefits Highlights

  • Equity Value & Accessibility Equity is granted to all employees via time‑based RSUs/stock awards, aligning staff with company performance. This broad accessibility makes ownership a core part of total rewards.
  • Leave & Time Off Breadth Policies include a global minimum of 33–36 paid days off and a paid six‑week sabbatical after four years with a cash stipend. The sabbatical is positioned as a standard milestone benefit in addition to annual leave.
  • Parental & Family Support Wise commits to a minimum of 18 weeks’ fully paid parental leave for birth or adoption across many offices. Eligibility rules and tenure may apply by location while maintaining a companywide minimum standard.

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The Company
9,000 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

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Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Flexible
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