Regional Marketing Intermediate Analyst

Reposted 4 Days Ago
New York, NY, USA
In-Office
78K-109K Annually
Mid level
Fintech • Financial Services
The Role
Manage client and prospect events end-to-end (invitations, compliance, logistics, on-site interaction, budgets, gifts/venues), maintain Salesforce CRM, brief senior management, track ROI and post-event impact, research best practices and benchmarking, ensure compliance and risk controls. Role includes ~20% travel and stakeholder-facing communication.
Summary Generated by Built In

The Regional Marketing Specialist is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.
Responsibilities:

  • Manage all aspects of client and prospect events including: invitation process; compliance reviews; logistics; on-site client interaction; budget maintenance; gift, venue, décor, and menu selection; maintenance of salesforce.com CRM database; post-event follow-up.
  • Provide senior management with detailed client briefings to create a conducive atmosphere for dialogue and to incorporate into overall strategies
  • Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking
  • ROI: track post-event impact on client revenues, client acquisition and client relationships.
  • Approximately 20% travel
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

  • 2-5 years relevant experience
  • Bachelor's Degree, Marketing / Event planning experience with financial services
  • Solid understanding of financial products and services
  • Excellent written and verbal communication skills Strict and careful attention to detail Ability to manage priorities. Ability to pinpoint key performance indicators to determine if events was successful Ability to think strategically and ex

Education:

  • Bachelor's/University degree or equivalent experience

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Job Family Group: Marketing

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Job Family:In-Business Marketing

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Time Type:Full time

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Primary Location:New York New York United States

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Primary Location Full Time Salary Range:$78,320.00 - $109,280.00


In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills Please see the requirements listed above.

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Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:Aug 31, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.


Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.


Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.

Skills Required

  • 2-5 years relevant experience
  • Bachelor's degree or equivalent
  • Marketing or event planning experience in financial services
  • Solid understanding of financial products and services
  • Excellent written and verbal communication skills
  • Strict and careful attention to detail
  • Ability to manage priorities
  • Ability to identify key performance indicators and measure event success
  • Experience maintaining and using Salesforce.com CRM
  • Willingness to travel approximately 20%

Citi Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.

  • Healthcare Strength Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
  • Retirement Support Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
  • Wellbeing & Lifestyle Benefits Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.

Citi Insights

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The Company
HQ: Kwun Tong, Kowloon
223,850 Employees

What We Do

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.

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