TaylorMade Golf is a market leader at the top of their game. Our products are enjoyed globally and our brand synonymous with innovation, exceptional athletes, cutting-edge technology, and storytelling to excite and unite golfers to play with the best!
We are now looking for a marketeer (and ideally a golfer) who is fluent in both German and English to join the team based in Basingstoke. Reporting into the Trade Marketing Manager for Continental Europe, the focus of the role will be to ensure the flawless execution of go to market plans and strategic marketing activities with the trade in our Central region which consists of Germany, Belgium, Holland, Austria, and Switzerland.
Day to day responsibilities will be focused solely on marketing activity within the Central Region and will include:
- Evaluation of TaylorMade in store performance, to develop and deliver relevant solutions.
- Ownership of TaylorMade’s visual merchandising in store, including retail conversion, brand positioning and staff training.
- Assuming role of regional marketing expert reporting on local trends that affect TaylorMade’s competitiveness.
- Responsibility for how we are perceived at retail for each key account including making recommendations for better brand and product image to drive sales.
- Provision of support to field accounts, ensuring all marketing activity is aligned to European commercial and strategic objectives.
- Tracking and analysis of marketing activity for all accounts to demonstrate ROI and quantify marketing activity.
- Servicing marketing requirements of our field sales teams
- Working closely with regional Buying Groups to plan and execute a calendar of marketing activity.
- Ownership of Trade Shows and events.
What we are seeking…
- Knowledge and/or experience in marketing (trade focused advantageous)
- Experience of account management, and coordination and execution of projects (essential)
- Fluency in both spoken and written German and mastery of the English language (essential)
- An interest in sport and/or enjoys and participates in the sport of golf (advantageous)
- Strong communication, organization & planning skills; able to lead change through creative and innovative ideas.
- Willingness to travel when restrictions permit and when required.
What we offer…
- Hybrid working year-round, with 4 week work from home opportunity during the year
- Competitive salary, bonus potential and contributory pension
- Private Healthcare, contribution towards a wellbeing benefit of your choice and money towards trips for you and your family to the dentist and opticians
- Electric vehicle salary sacrifice scheme
- Staff discount and further discounts from hundreds of retailers to help with food shopping, birthdays, holidays and more.
- Competitive holiday allowance and no expectation that you’ll be working on your birthday!
If you are fluent in German, passionate about sports—especially golf—and have a marketing background, ideally with exposure to trade marketing, we’d love to hear from you!
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
What We Do
Overview:
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.
History:
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.
Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
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