The Digital Campaign Manager will lead the development and execution of full funnel, integrated digital marketing campaigns that support Natera’s regional marketing efforts. This role is responsible for architecting multi-channel digital initiatives that guide prospects through every stage of the buyer’s journey from awareness to conversion and converting marketing demand into a measurable pipeline for sales.
The ideal candidate combines strong digital strategy expertise with analytical rigor, cross-functional collaboration, and a passion for data-driven optimization. This role collaborates closely with Business Marketing, Sales Operations, Field Marketing, Digital Operations, and Creative teams to drive measurable results across high-impact clinical markets.
PRIMARY RESPONSIBILITIES:
Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs.
Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across our Oncology, Women's Health and Organ Health portfolios.
Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution.
Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting.
Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams.
Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions.
Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals.
Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery.
Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement.
Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.
QUALIFICATIONS:
Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).
7+ years of experience leading and executing B2B marketing campaigns, ideally in a high-growth or complex sales environment.
Strong background in demand generation, multi-channel campaign management, and full-funnel strategy.
Highly preferred: experience in Biotech, Healthcare, or regional marketing.
KNOWLEDGE, SKILLS, AND ABILITIES:
Proficiency across Paid, Earned, and Owned media channels, including SEM, display, social, programmatic, content syndication, and email nurture programs.
Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
Hands-on experience with marketing automation, CRM systems, and campaign analytics platforms (e.g., Eloqua, Marketo, HubSpot, Salesforce, Google Analytics, ABM tools).
Excellent project management skills with the ability to prioritize and manage multiple complex campaigns simultaneously.
Strong communication and interpersonal skills with the ability to influence cross-functional teams and collaborate effectively.
Creative, resourceful, proactive, and able to operate both strategically and tactically.
Demonstrated ownership mindset, attention to detail, and commitment to operational excellence.
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page
Top Skills
What We Do
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
Where some set out to build a test, we set out to achieve a mission: change the management of disease worldwide by using DNA testing to proactively inform treatment.
Through a cfDNA technology platform approach, we've pioneered noninvasive testing in unlimited applications—each with their own potential to revolutionize care for patients.
#TeamNatera includes clinicians, scientists, biostatisticians, researchers, and laboratory professionals from around the world. Our diverse teams blend a passion for patients with deep clinical, scientific, and technological roots. Natera’s tests are validated by more than 100 peer-reviewed publications that demonstrate high accuracy.
