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This position reports to:
Regional Sales Manager MOHP Middle East & Africa__
Your role and responsibilitiesThe Regional Marketing and Communications Manager for MEA Region is responsible for developing and executing integrated marketing and communications strategies to drive business growth, enhance brand visibility, and strengthen customer engagement across the Middle East and Africa region for Motion High Power business. This role serves as the strategic partner to the regional sales organization while ensuring alignment with global marketing & communications strategies and divisional objectives.
The work model for the role is: hybrid ; #LI-Hybrid
The role is contributing to the Motion High Power division in the Middle East & Africa region.
You will be mainly accountable for:
Strategy & Execution
Design and execute the regional marketing and communications strategy, ensuring alignment with business priorities and ABB brand standards
Manage budget, cost, and suppliers to maintain compliance and quality. Report performance metrics and market insights to support decision making
Implementation & activation
Deliver impactful product launches, campaigns, events, media activities and lead generation programs with consistent messaging and appropriate channel strategy, to strengthen ABB’s presence across the region
Tailor and localize global content and messaging based on regional relevance and channel fit. Support local business growth by leading customer engagement initiatives
Stakeholder Management & Collaboration
Build regional communication platforms to foster collaboration across countries. Advise local and regional leadership teams on brand, PR, digital presence and internal communications.
Coordinate and collaborate with cross-divisional teams to ensure a coherent, unified approach towards target audiences
Minimum 10 years of experience in the field of Marketing, with demonstrated career progression in complex matrix organizations.
Solid experience in brand management, demand generation, digital channels and media relations. Proven expertise in technical B2B/industrial marketing and communications.
Market awareness in the Middle East & Africa region is highly preferred.
Strong leadership skills with experience in managing multicultural, multi-country teams.
Savvy with digital marketing tools and social media.
Hands-on execution ability combined with a strategic mindset.
Roll-up-the-sleeves attitude, self-starter and proactive work-style, willingness to bring new ideas and challenge the status quo.
Ability to balance operational country-level activities with regional coordination and team management.
Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders.
Ability to negotiate effectively with suppliers and partners to achieve cost-efficient agreements while safeguarding quality and service level.
Analytical skills to measure performance and optimize activities.
Fluent in English is mandatory, Arabic is an advantage.
ABB High Power is a global supplier of high-performance drives, drive systems and packages for industrial processes and large infrastructure applications. With our advanced technology and global support, we help our customers, partners and equipment manufacturers with asset reliability, performance improvement and energy efficiency in mission critical applications. Our people and culture are the foundation of our growth. We all together make the difference for our customers every day.
We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory
We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
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