Grafana Labs, the company behind the open observability cloud, is founded on the principles of open source, open standards, open ecosystems, and open culture. Grafana Cloud, our fully managed observability platform, is flexible and built for scale. With Grafana Cloud's actually useful AI, organizations can see, understand, and act on all their disparate data to move at the speed of their ambitions. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost. We are a 100% remote company with 1,600+ team members across 40+ countries, and we’re backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X.
We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.
You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.
The Opportunity:
In this role, you are responsible for executing regional marketing strategy and independently leading programs that drive measurable business outcomes. Working within regional priorities, you are trusted to make decisions, adapt plans as conditions change, and take ownership of program performance from planning through results.
Approximately 50% of your work is self-directed, requiring sound judgment, strong prioritization, and accountability for outcomes. Success in this role comes from balancing execution with strategic thinking, identifying opportunities for improvement, and sharing best practices that increase team effectiveness.
You are expected to leverage AI as a core part of your work, applying it thoughtfully to improve productivity, scale repeatable processes, and enhance decision-making. This includes identifying where AI can create efficiencies, where human judgment remains essential, and developing workflows that can be adopted across the team.
What You’ll Be Doing:
- Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
- Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
- Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate.
- Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling.
- Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
- Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices.
- Analyze program performance and translate data into actionable insights and recommendations.
- Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.
- Provide guidance and support to Associates, contractors, and other team members on shared initiatives.
- Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth.
What Makes You a Great Fit:
- 3-5 years in field or regional marketing, or events, including end-to-end ownership of programs
- Strong project, time, and stakeholder management, with consistent attention to detail
- Independent proficiency with Splash, Zuddl, Salesforce, and Monday.com or similar
- Demonstrated experience operationalizing AI in marketing work: reusable prompts, documented processes, or lightweight automations
- Open source go-to-market motion and the regional market a plus
- Willingness to travel approximately 40%
Compensation & Rewards:
In the United States, the base compensation range for this role is $115,000 - $135,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.
*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.
Why You’ll Thrive at Grafana Labs:
- 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
- Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
- Transparent Communication – Expect open decision-making and regular company-wide updates.
- Innovation-Driven – Autonomy and support to ship great work and try new things.
- Open Source Roots – Built on community-driven values that shape how we work.
- Empowered Teams – High trust, low ego culture that values outcomes over optics.
- Career Growth Pathways – Defined opportunities to grow and develop your career.
- Approachable Leadership – Transparent execs who are involved, visible, and human.
- Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
- In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
- Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.
Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.
Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.
#LI-Remote
Skills Required
- 3+ years in field/regional marketing, demand generation, or related role
- Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl)
- Demonstrated ability to apply AI tools to improve marketing performance and decision-making
- Proven experience driving pipeline through integrated marketing programs
- Strong collaboration with Sales teams and understanding of pipeline mechanics
Grafana Labs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Grafana Labs and has not been reviewed or approved by Grafana Labs.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, and vision options with low deductibles in the US and local equivalents in other countries. Mental health support is also included, alongside wellness support that can be applied to therapy or ergonomic needs.
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Leave & Time Off Breadth — Time off is positioned as notably generous, including 30 days of paid vacation plus holidays and additional shutdown days. Parental leave and sick leave are also part of the time-off package, supporting broader work-life needs.
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Equity Value & Accessibility — Equity is presented as a standard component of compensation, with RSUs included across roles to provide ownership in company outcomes. The package framing emphasizes total compensation that combines base pay with equity and, in some cases, bonuses.
Grafana Labs Insights
What We Do
Grafana Labs provides an open and composable monitoring and observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are more than 5,000 Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and more than 20 million users of Grafana around the world. Grafana Labs helps companies manage their observability strategies with the LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise offerings, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security.
Why Work With Us
Clear communication is vital in a remote-first company. We hold weekly team updates, monthly all-hands calls, co-located offsites, and annual events. We've enhanced hiring, onboarding, and training with a learning management tool and quarterly bootcamps. We offer 30 vacation days plus local holidays, with equal benefits for all employees globally.
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