Be an Early Applicant
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
Lead regional market development for Thermo Fisher’s Capillary Electrophoresis and Human Identification portfolios across Asia Pacific and Japan. Develop integrated go-to-market strategies, execute omnichannel campaigns, manage product launches and lifecycle initiatives, engage key opinion leaders, track marketing performance, and enable commercial teams. Partner with global, regional, country marketing, sales, product management, and support teams to increase customer adoption, market share, revenue, and retention.
Summary Generated by Built In
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
Company DescriptionAs part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.Job Description
Join our collaborative team at Thermo Fisher Scientific as the Regional Market Development Manager, Asia Pacific & Japan (APJ) for the Genetic Sciences Division.This role is responsible for driving the strategic growth of the Capillary Electrophoresis (CE) and Human Identification (HID) portfolio across APJ, delivering Annual Operating Plan (AOP) objectives through portfolio management, go-to-market strategy, portfolio positioning, omnichannel demand generation, and commercial enablement.The Regional Market Development Manager partners closely with Global Market Development to translate global strategies into regionally relevant growth initiatives, develops integrated regional marketing strategies, and works with territory and country marketing teams to provide strategic direction and drive effective local execution. The role also collaborates with commercial leadership to accelerate customer adoption, strengthen market presence, expand market share, and deliver sustainable revenue growth across the region.
What Will You Do?
1. Regional Campaign Management & Market Development- Lead the execution of regional marketing campaigns, ensuring alignment with global strategies while driving measurable customer engagement and business impact.
- Develop and execute integrated, multi-channel marketing strategies tailored to CE and HID, leveraging market trends, competitive analysis, and customer segmentation.
- Work closely with global and regional product market development teams to develop messaging and creative content with compelling value propositions.
- Plan and execute the New Product Introductions (NPIs), positioning actions, product rollovers and lifecycle management strategies.
- Identify, engage, and maintain Key Opinion Leaders (KOLs) and customer advocates to drive content development and regional adoption.
- Maintain campaign performance dashboards to evaluate marketing effectiveness and optimize future initiatives.
- Stay informed on trends and competitive dynamics in customer segments and applications relevant to CE and HID.
- Collaborate with Product Management and Global Market Development to develop and deliver sales enablement tools for commercial teams.
- Marketing revenue contribution and funnel generation tracking.
- Campaign effectiveness: on-time and on-strategy execution.
- Customer engagement metrics, including retention, acquisition, and satisfaction.
- Digital demand generation:
- Market share growth within CE and HID business
- KOL engagement and support impact.
- Sales & Commercial Leaders – Align on market priorities and growth strategies.
- Territory/Regional Marketing Teams – Ensure localized execution of campaigns.
- Digital Marketing – Leverage digital platforms for demand generation and customer engagement.
- Global Business Unit & Market Development – Ensure APJ alignment with global strategy.
- Product Management – Support market insights, pricing strategies, and training programs.
- Service & Support Teams – Optimize customer experience and retention efforts.
Education & Experience:
- 7-10 years of experience in life sciences, molecular biology, analytical instrumentation, or related industries.
- Demonstrated success in developing and executing marketing strategies that drive business growth.
- Proven experience in market/customer analysis, go-to-market strategy development, and commercial enablement.
- Strong ability to analyze and synthesize complex technical, market, and competitive data into actionable insights.
- Demonstrated ability to manage multiple priorities across diverse markets and cultures.
Key Skills & Competencies:
- Technical Knowledge: Strong understanding of Genomics applications, with familiarity in CE and Forensic industry
- Strategic & Execution Excellence: Ability to translate business goals and market insights into actionable regional marketing initiatives and drive effective execution Strategic Thinking: Ability to translate business goals into impactful regional marketing initiatives.
- Collaboration & Influence: Demonstrated ability to work effectively in a matrix organization across global, regional, country, and commercial teams, cultures, and geographies.
- Analytical & Data-Driven: Ability to synthesize market, customer, competitive, and performance data into actionable insights and measure marketing effectiveness.
- Regional mindset – Ability to understand and navigate the diversity and complexity of APJ markets and adapt approaches accordingly.
- Growth & Experimental Mindset: Curious, adaptable, and proactive, with a willingness to test new approaches, learn from results, and continuously improve.
- Collaboration & Influence: Demonstrated ability to work effectively in a matrix organization across global, regional, country, and commercial teams, cultures, and geographies.
- Travel: Approximately 10-30% within APJ.
Skills Required
- 7-10 years of experience in life sciences, molecular biology, analytical instrumentation, or related industries
- Demonstrated success developing and executing marketing strategies that drive business growth
- Experience in market and customer analysis, go-to-market strategy development, and commercial enablement
- Ability to analyze and synthesize complex technical, market, and competitive data into actionable insights
- Ability to manage multiple priorities across diverse markets and cultures
- Strong understanding of genomics applications
- Familiarity with capillary electrophoresis and the forensic industry
- Ability to translate business goals and market insights into actionable regional marketing initiatives
- Ability to work effectively across global, regional, country, and commercial teams in a matrix organization
- Ability to synthesize market, customer, competitive, and performance data and measure marketing effectiveness
- Understanding of the diversity and complexity of Asia Pacific and Japan markets
- Approximately 10-30% travel within Asia Pacific and Japan
Thermo Fisher Scientific Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.
-
Retirement Support — Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
-
Healthcare Strength — Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
-
Parental & Family Support — Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.
Thermo Fisher Scientific Insights
What's It Like to Work at Thermo Fisher Scientific?
Thermo Fisher Scientific Culture & Values
Thermo Fisher Scientific Career Growth & Development
What's the Work-Life Balance Like at Thermo Fisher Scientific?
Thermo Fisher Scientific Leadership & Management
Thermo Fisher Scientific Company Growth, Stability & Outlook
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.
Why Work With Us
You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.
Gallery
.png){kind=logo}
