The Role
Lead, coach, and manage a remote field sales and training team across multiple states to drive sales, brand awareness, and execution at retail locations. Responsibilities include performance management, stakeholder liaison, recruiting, KPI-driven analysis, compliance, and frequent regional travel (up to 80%).
Summary Generated by Built In
The Regional Sales Manager leads a remote team of Dedicated Sales & Training Representatives to deliver sales growth, brand awareness, and market share for various brands in retail. The role centers on coaching, performance management, and operational excellence across retail locations in several states.
What’s in it for you
- Represent top brands within top retailers.
- Join a determined team of sales professionals within a culture built on family values.
- Competitive salary with comprehensive benefits.
Key Responsibilities:
- Lead, coach, mentor, and develop a remote field team to drive sales, brand awareness, and market share.
- Serve as the dedicated expert ensuring each team member’s success in client service, sales targets, and service order execution.
- Act as liaison between representatives, management, and clients—overseeing day-to-day deliverables, promotions, and assignments.
- Ensure success across several states covering dozens of retail locations, anchored by measurable KPIs.
- Ensure compliance with company policies and procedures across all regions/markets.
- Maintain strong relationships with your team and all stakeholders.
- Use analysis skills to demonstrate results and hold teams accountable.
- Recruit top talent to fill vacancies where applicable.
- Lead with enthusiasm and adaptability.
- Travel locally and regionally (up to 80% weekly)
- Flexibility to work weekends/holidays aligned to client sales targets and peak volumes.
Example KPIs (to be tailored to program)
- Sales revenue and unit sell-through vs. target.
- Brand awareness measures (e.g., demos, displays, and feature compliance).
- Market share, attach rates, and conversion metrics.
- Training completion, certification rates, and mystery shop scores.
- Coverage: visit frequency, store engagement, and promotion execution adherence.
Talent & Culture
- Recruit top talent to fill market vacancies; onboard, train, and develop new hires.
- Lead with enthusiasm, adaptability, and a customer-first mindset.
Qualifications
- Undergraduate bachelor’s degree preferred; High School Diploma required.
- 2+ years of management experience in retail, retail operations/distribution, merchandising, sales, marketing, or service organizations.
- 3+ years in retail, merchandising, and/or consumer packaged goods.
- Field, Account or Client management experience is desirable.
Preferred Skills & Competencies
- Proven ability to lead remote teams and influence results across multi-state markets.
- Strong analytical skills to track, interpret, and present performance data.
- Excellent communication and stakeholder management.
- Operational rigor and attention to detail in promotions, deliverables, and execution.
- Past or current experience with Costco warehouse and or Big Box retailers
Compensation & Benefits
- Competitive salary; comprehensive benefits package.
EEO & Inclusivity
Premium is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About Us Premium Retail Services is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Since 1985, Premium has been a top provider of sales and merchandising services, reshaping retail through innovation and excellence for hundreds of renowned brands across retail categories.
With 12,000+ employees across the U.S. and Canada, we are a people-first company, and we strive to ensure our team members enjoy their jobs, feel valued, and emulate our core beliefs – that’s why we frequently promote from within. We encourage our employees to innovate and expand new horizons, making internal development our cornerstone. Find your place at Premium – whether it’s merchandising, sales or brand advocacy, there's a spot for you on our team.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
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Skills Required
- High School Diploma
- Undergraduate bachelor's degree
- 2+ years of management experience in retail, retail operations/distribution, merchandising, sales, marketing, or service organizations
- 3+ years in retail, merchandising, and/or consumer packaged goods
- Field, Account, or Client management experience
- Proven ability to lead remote teams and influence results across multi-state markets
- Strong analytical skills to track, interpret, and present performance data
- Excellent communication and stakeholder management
- Operational rigor and attention to detail in promotions, deliverables, and execution
- Past or current experience with Costco warehouse and/or Big Box retailers
- Ability to travel locally and regionally up to 80% and work weekends/holidays as needed
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The Company
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
