The Regional Manager (RM) leads field execution for a consumer electronics retail program in the computing category, directly managing a geographically dispersed team of field associates across multiple states within an assigned region.
With Best Buy as the primary retail environment, the RM owns both the people side of the program — hiring, onboarding, coaching, performance, and retention — and the operational rigor required to keep a large, distributed team performing consistently against client objectives. The RM partners closely with the Account Team, Internal Operations, Onboarding, HR, and Payroll to translate strategy into measurable in-store results.
ResponsibilitiesLead a dispersed team of field associates across multiple states, serving as their primary point of contact, coach, and accountability owner
Drive in-store execution within Best Buy and adjacent wireless/CE retail environments, with a working understanding of store rhythms, vendor dynamics, Blue Shirt relationships, and how computing category sell-through actually happens at the shelf
Own the full talent lifecycle for the region: interviewing, hiring, onboarding, training, development, performance management, and corrective action
Build and maintain a high-visibility presence across the region through a structured field visit cadence, virtual coaching, and consistent communication mechanisms that scale across a large footprint
Prioritize store visits and rep schedules around peak traffic windows — weekends, holiday periods, product launch cycles, back-to-school — to maximize commercial impact
Aggregate and deliver written and verbal field insights to internal stakeholders and client partners, with periodic audits to validate reporting accuracy
Maintain reporting across scheduling, rep performance, coaching cycles, and follow-up; synthesize field signal into actionable narrative for program leadership
Manage market-level budget, payroll workflows, HR policy adherence, and compliance with Mosaic and client-established standards
Inspire and develop experienced sales professionals to hit assigned KPIs, fostering retention and a culture of accountability in a remote work environment
Coach effectively across multiple mediums — in-person, video, async written — recognizing that leading at scale requires excellence in all three
5+ years of experience managing dispersed field, retail, or sales teams across multiple states or geographies; direct experience managing 20+ field reports strongly preferred
Demonstrated success in wireless or consumer electronics retail, with direct working knowledge of Best Buy (vendor partner programs, store operations, in-store sales rep models, or comparable field execution at scale)
Working knowledge of the wireless category and the competitive dynamics that drive shopper decisions at the shelf
Proven track record of hiring, developing, and retaining hourly or part-time field associates in a distributed environment
Strong command of field performance metrics and the operational levers (scheduling, coverage, coaching cadence, store prioritization) that move them
Exceptional relationship-building skills across direct reports, internal stakeholders, and client partners
Excellent written and verbal communication, with the ability to translate field reality into executive-ready narrative
Outstanding organizational skills and attention to detail; comfortable balancing multiple competing priorities in a fast-paced environment
Sound judgment and problem-resolution skills, with the maturity to operate independently across a large region
Proficient with field reporting tools, CRM/visit-tracking platforms, and Microsoft Office / Teams
Willingness to travel up to 50% within assigned region
Skills Required
- 5+ years managing dispersed field, retail, or sales teams across multiple states
- Direct experience managing 20+ field reports
- Demonstrated success in wireless or consumer electronics retail with direct working knowledge of Best Buy
- Working knowledge of the wireless category and competitive shopper dynamics
- Proven track record of hiring, developing, and retaining hourly or part-time field associates
- Strong command of field performance metrics and operational levers (scheduling, coverage, coaching cadence, store prioritization)
- Exceptional relationship-building skills across direct reports, internal stakeholders, and client partners
- Excellent written and verbal communication; ability to translate field reality into executive-ready narrative
- Outstanding organizational skills and attention to detail; ability to balance multiple priorities
- Sound judgment and problem-resolution skills; ability to operate independently across a large region
- Proficient with field reporting tools, CRM/visit-tracking platforms, and Microsoft Office / Teams
- Willingness to travel up to 50% within assigned region
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.

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