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The Role
Lead student recruitment for Australia and North America from India, hitting new student enrolment and fee targets. Develop and execute marketing and recruitment plans, maintain agent and partner relationships, counsel applicants, conduct market research and visits, ensure regulatory compliance (ESOS/National Code), produce reports, and support promotional projects to grow enrolments and net fee income.
Summary Generated by Built In
Job purpose
This Regional Officer position will focus on the recruitment of students into the various programs and partners offered by Oxford International Education Group (OIEG) for Australia and North America, with the key priority of the role focused on achieving New Student Enrolment (NSE) and Net Fee Income (NFI) targets.
Main Duties and Responsibilities
- Recruit to agreed targets, suitably qualified students to study OIEG Australia and North America programmes
- Contribute to the development and implementation of marketing and recruitment plans for priority markets in support of OIEG student recruitment objectives.
- Undertake recruitment visits to priority markets and to provide reports and market intelligence on these activities.
- Manage relationships with colleagues within Oxford International in order to maximize student recruitment.
- Counsel students and give recommendations on programmes in the context of the admissions criteria agreed with the appropriate academic staff, with regard to their admission to our programmes.
- Develop a good knowledge of the portfolio of programmes offered by OIEG and its partners in Australia/North America and of the entry requirements for these courses in priority markets.
- Disseminate market intelligence and information on potential business opportunities and report these to management, and work with colleagues to progress these opportunities.
- Maintain good relations with target external organisations including agents, schools, colleges, and universities.
- Participate in key projects such as developing promotional material and webpages; implementing internal and external communication strategies; and streamlining OIEG’s enquiry and admissions processes for target market students.
- Conduct appropriate market research, with reference to the strategic development of OIEG’s portfolio of academic programmes or competitor activity.
- Ensure adherence at all times to Australian and North American regulations relating to the recruitment of international students including ESOS and National Code - and provide regular training on same to the wider team and recruitment agents.
Person Specifications
Legal status
- Eligibility to live, work and travel freely
- Meet statutory and organisational child-safeguarding requirements.
- Understand and ensure compliance (self and others, including agent network) with Australian and North American regulations relating to the recruitment of international students - including ESOS and National Code
Qualifications
- Educated to a minimum of degree level (Desirable)
- Certified training in sale and/or marketing programmes (Desirable)
- Degree in a business or marketing-related subject (Desirable)
Experience and knowledge
- Experience in educational sales in order ‘to hit the ground running’ and have an immediate impact
- Excellent understanding of sales and marketing processes in the international education sector
- Excellent knowledge of the region and its market trends
- Excellent knowledge of the international HE & ELICOS market
- Demonstrate in-depth knowledge of the products associated with international HE
- Experience of producing sales reports
- Good knowledge of Oxford International’s portfolio of products and partners
Skills and abilities
- Ability to develop and execute sales plans
- Excellent verbal and written communication skills
- Excellent presentation skills
- Skilled influencer and networker
- Good relationship management and customer service skills
- Ability to work both independently and collaboratively
- Ability to work under pressure and meet tight deadlines
- Good PC and database management skills
- Language skills: Good written & spoken
Personal Qualities
- Has a highly organised approach to work
- Thrives on exceeding sales targets
- Acts with integrity at all times
- Is a champion of the benefits and opportunities associated with international education
- Adopts a ‘can-do’ approach offering innovative ways of responding to challenges
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
About
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
Skills Required
- Eligibility to live, work and travel freely
- Meet statutory and organisational child-safeguarding requirements
- Understand and ensure compliance with Australian and North American international student recruitment regulations (ESOS and National Code)
- Experience in educational sales with proven ability to recruit students
- Excellent understanding of sales and marketing processes in the international education sector
- Excellent knowledge of the region (India) and its market trends
- Excellent knowledge of international higher education and ELICOS market and product offerings
- Experience producing sales reports
- Good PC and database management skills
- Good written and spoken language skills
- Degree level education (Desirable)
- Certified training in sales and/or marketing programmes (Desirable)
- Degree in business or marketing-related subject (Desirable)
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The Company
What We Do
Oxford International Education Group is a global education platform founded in 1991. It provides academic pathway programs, English language training, and higher education services. The company operates independent boarding schools and international colleges, helping students from over 100 countries access education opportunities through partnerships with universities and institutions worldwide. They focus on delivering quality educational experiences and supporting student progression into higher education and careers.
