Regional Lead, Marketing & Communications Manager
HG16 ($109,362 - $136,703)
Compensation is determined by various factors, including but not limited to local labor market conditions, educational background, work experience, and relevant certifications
Job Type: Full-Time, Regular Permanent
Location: IB (International Baccalaureate®) Washington DC, Hybrid
About the Job
The Regional Lead for Marketing & Communications is responsible for developing and delivering market activation plans in collaboration with the Regional Director and their team of Partnership Managers in support of regional growth objectives. There are four regions, headed by a Regional Director each with a number of sub-regions.
Responsibilities- Lead the Marketing and Communications team embedded in the region, providing mentorship, support and guidance to support team development, fostering a culture of continuous improvement and creativity
- Ensure that all marketing and communication activities are executed efficiently and effectively, with a focus on achieving measurable and effective outcomes. This includes managing budgets, tracking lead conversion and other performance metrics, and making data-informed decisions to optimize marketing efforts and resource allocation.
- Embed market and customer orientation with effective feedback loops to colleagues operating at a global level across scope of marketing and communications and in other regions to enhance overall quality of outputs.
- Oversee the planning and execution of targeted search, paid advertising campaigns and remarketing activity to drive local market interest coordinating with global colleagues to maximise VfM/ROI
- Plan and oversee the delivery of a programme of IB run events (physical and virtual) to drive local market interest
Optimize IB presence at nationally relevant events where IB is sponsor/exhibitor - Oversee the planning and delivery of targeted activity and events to deepen community commitment and drive cohort growth
- Put in place a planned schedule of emails to nurture leads from prospects to active considerers making effective use of available templates and content
- Work with colleagues to proactively identify, create, collect, capture, curate and distribute compelling stories and content from across the region, including during school visits and events, using a range of formats (written, photo, video, audio) to showcase how the IB is unlocking partnerships, nurturing vibrant communities and enhancing its reputation for enriching the lives of learners and educators
- Lead the creation of effective, compelling positioning, messaging, and sales tools (market‐facing webinars, whitepapers, etc.) that are understood and used by colleagues to highlight benefits of IB products and services to customers and by schools to communicate with their stakeholders including parents
- Support regional external communications efforts, as needed, in coordination with the global External Communications team, including identifying or facilitating media opportunities where appropriate, and ensuring alignment with IB messaging and protocols
- Degree qualified with Masters qualification a plus
- Extensive years of experience in marketing/communications management
- Experience of marketing/communications in an educational context a plus
- An agile problem solver with an understanding of how to operate in a resource constrained environment
- Able to build collaborative relationships and followship to get things done
- Outstanding communication skills, especially listening
- Displays a ‘Yes and’ attitude, openness to cooperation and input, and yet robust enough to address challenges along the way
- Affinity with the not for profit sector, seeing the mission as motivation, the values as inspiration not constraints
- Excellent interpersonal skills including the ability to influence beyond authority and establish trust
- Experienced in designing and implementing successful marketing/communications campaigns and activities in different cultural contexts
- Proven track record of success in meeting organizational growth targets
Opportunity & Belonging
We are committed to building a working environment that values respect, diversity, and compassion. The International Baccalaureate is proud to be an equal opportunities employer, and we welcome applications from all qualified applicants. As a global employer, we adhere to all relevant employment legislation in the countries in which we operate, and we’re happy to provide any reasonable support or adjustments as needed to ensure applicants can fully participate in our recruitment process.
This job is offered on local terms and conditions and is at will.
Skills Required
- Degree qualified
- Masters qualification
- Extensive experience in marketing and communications management
- Experience designing and implementing successful marketing/communications campaigns across different cultural contexts
- Proven track record of success meeting organisational growth targets
- Outstanding communication skills, especially listening
- Able to build collaborative relationships and influence beyond authority
- Agile problem solver able to operate in resource-constrained environments
- Experience of marketing/communications in an educational context
- Affinity with the not-for-profit sector
What We Do
The International Baccalaureate® (IB) is a non-profit educational foundation, motivated by its mission, focused on the student. Our four programmes for students aged 3 to 19 help develop the intellectual, personal, emotional and social skills to live, learn and work in a rapidly globalizing world. Founded in 1968, we currently work with over 5400 schools in 158 countries to develop and offer four challenging programmes to over a million students aged 3 to 19. Office Locations: Geneva | Washington, DC | The Hague | Singapore | Cardiff IB Foundation Office Rue du Pré-de-la-Bichette 1 1202 Genève Switzerland IB Global Centre, Washington DC 3950 Wisconsin Avenue, NW Washington, DC 20016 USA IB Africa/Europe/Middle East Global Centre Churchillplein 6 Den Haag, South Holland 2517 JW Netherlands IB Asia-Pacific Global Centre 600 North Bridge Road #21-01 Parkview Square Singapore, 188778 Singapore IB Global Centre Cardiff Peterson House Malthouse Avenue Cardiff, Wales CF23 8GL United Kingdom
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