Regional Lead, Marketing & Communications

Regional Lead, Marketing & Communications Senior Manager

Hay Grade 17 ($117,657 - 147,072)

Compensation is determined by various factors, including but not limited to local labor market conditions, educational background, work experience, and relevant certifications

Job Type: Full-Time, Regular Permanent 
Location: IB (International Baccalaureate®) Washington DC, Hybrid 

About the Job

The Regional Lead for Marketing & Communications is accountable for developing and delivering market activation strategies and plans in support of regional growth objectives. They act as a trusted business partner to Regional Directors, Sub-Regional Heads, Country Heads, and other senior stakeholders, serving as the senior marketing and communications representative for the Region influencing regional priorities and contributing to global marketing and communications planning.

The scope of the role encompasses oversight of regional marketing and communications planning and execution of effective acquisition and retention campaigns, stakeholder engagement initiatives, events, and communications activities, working in close collaboration with regional and global teams. They must ensure marketing and communications initiatives, content and collateral are aligned with organisational

• Lead the Marketing and Communications team embedded in the region, fostering a culture of continuous improvement and creativity, providing direction, coaching, and including setting objectives, conducting performance reviews, and supporting professional development and succession planning
  Act as the primary marketing and communications advisor to Regional Directors, Sub-Regional Heads, Country Heads, and other senior stakeholders, representing the Marketing & Communications function in regional leadership discussions.
• Own marketing performance across the customer lifecycle, ensuring activities are data-driven, customer-centric, and aligned with regional business priorities and global guidelines, contributing to organisational marketing priorities and strategic decision-making with a focus on ensuring that all marketing and communication activities are executed efficiently and effectively and achieve measurable outcomes. This includes managing budgets, tracking lead conversion and other performance metrics, and making data-informed decisions to optimize marketing efforts, resource allocation and return on investment
• Champion and embed market and customer orientation with effective feedback loops to colleagues operating at a global level across scope of marketing and communications and in other regions to enhance overall quality of outputs, providing regional insights, trends, and stakeholder feedback to inform organisational strategy.
• Foster collaboration across regional and global teams, ensuring alignment of priorities, resources, and outcomes while representing regional priorities in global marketing and communications planning
• Oversee the planning and execution of targeted search, paid advertising campaigns and remarketing activity to drive local market interest coordinating with global colleagues to maximise VfM/ROI
• Plan and oversee the delivery of a programme of IB run events (physical and virtual) to drive local market interest
• Work with colleagues to proactively identify, create, collect, capture, curate and distribute compelling stories and content from across the region, including during school visits and events, using a range of formats (written, photo, video, audio) to showcase how the IB is unlocking partnerships, nurturing vibrant communities and enhancing its reputation for enriching the lives of learners and educators
• Lead the creation of effective compelling positioning, messaging, and sales tools (webinars, whitepapers, etc.) that are understood and used by colleagues to highlight benefits of IB products and services to customers and by schools to communicate with their stakeholders including parents

• Degree qualified with Masters qualification a plus
• Extensive years of experience in marketing/communications management
• Experience of marketing/communications in an educational context a plus
• An agile problem solver with an understanding of how to operate in a resource constrained environment
• Able to build collaborative relationships and followship to get things done
• Outstanding communication skills, especially listening
• Displays a ‘Yes and’ attitude, openness to cooperation and input, and yet robust enough to address challenges along the way
• Affinity with the not for profit sector, seeing the mission as motivation, the values as inspiration not constraints
• Excellent interpersonal skills including the ability to influence beyond authority and establish trust 
• Experienced in designing and implementing successful marketing/communications campaigns and activities in different cultural contexts
• Proven track record of success in meeting organizational growth targets

In addition to your salary, we offer an attractive range of benefits including: 

• Medical, Dental and Vision Coverage
  •    Voluntary Benefits, Pet Insurance, FSA, etc. 
  •    Annual Leave, plus 14 Public holidays 
  •    Retirement 401k Plan, 10% contribution 
  •    Paid Parental Leave 
  •    Life assurance 4x annual salary
  •    Employee Assistance Program
  •    Excellent continuous professional development
  •    Health and wellness schemes
  •    Flexible work arrangements
  •    Additional IB sponsored perks 

Opportunity & Belonging

We are committed to building a working environment that values respect, diversity, and compassion. The International Baccalaureate is proud to be an equal opportunities employer, and we welcome applications from all qualified applicants. As a global employer, we adhere to all relevant employment legislation in the countries in which we operate, and we’re happy to provide any reasonable support or adjustments as needed to ensure applicants can fully participate in our recruitment process. 

This job is offered on local terms and conditions and is at will.