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Félix seeks to empower Latinos in the US to care for what matters most back home. #JuntosWeSucceed
The Role
About Us
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before.
We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers. We are all owners of Félix, driven by a bias for action and a true experimentation spirit to get shit done with urgency and focus.
Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long. We are a team that is fiercely loyal to each other, where radical transparency and constructive feedback are how we grow and push for excellence. We are bold, we care less about what others are doing, and more about creating sustainable value and a product that truly makes our users' lives better. We are building the future, today.
About the Role
As our Regional Growth Manager for Colombia and the Dominican Republic, you will be the driving force behind our brand’s growth in two of our most strategic markets. Reporting directly to the Regional General Manager (COL/DR), you will act as the local marketing expert, ensuring our communications are not just translated, but "tropicalized" to resonate with local users.
You will have the autonomy to shape regional strategy while working in close partnership with our Marketing/Brand/Growth teams to ensure alignment with global standards while maximizing local impact. We are looking for a "builder" with high horsepower who can move fast without needing constant hand-holding.
What You’ll Do
- Market Leadership: Act as the guardian of cultural fluency for Colombia and DR. You will adapt global messaging provided by the central teams to local contexts, ensuring our tone of voice is spot-on for each diaspora and local audience.
- Regional Execution: Execute an integrated brand and performance marketing strategy that complements global efforts, spanning channels such as influencers, community marketing, and offline activations (OOH, events).
- Partnership: Act as the bridge between Regional Business goals and the Global Marketing team, identifying growth opportunities and translating market insights into actionable marketing plans and agency briefs, while ensuring local priorities are represented in planning cycles.
- Community & Influencers: Own local ambassador/influencer programs and community events, serving as the "boots-on-the-ground" lead for the region.
- Budget & Metrics: Manage the regional marketing budget, balancing short-term performance impact with long-term brand building., defining success metrics and measuring performance in close partnership with our analytics and central growth teams.
- Cross-functional Collaboration: Partner closely with corridor GM, Product, Marketing, and Compliance, while maintaining a constant feedback loop with the Marketing organization.
Who You Are
- Experience: 7+ years of marketing experience, ideally within fast-growth consumer tech (Fintech, Remittances, Delivery, or similar B2C businesses).
- The "Builder" Mindset: Proven ability to launch and scale regional programs in fast-growth environments. You are comfortable operating as the sole marketing lead within a regional business unit.
- Cultural Fluency: Deep understanding of the Colombian and/or Dominican markets, media landscapes, and consumer behavior.
- Hands-on Approach: You have a strategic mind but are equally energized by execution—from refining local copy to personally overseeing community events.
- Collaboration Skills: Ability to navigate a matrix organization, building strong relationships with both your regional peers and the central marketing stakeholders.
- Languages: Professional fluency in English and Spanish is required.
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
What We Offer
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
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The Company
What We Do
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, the Félix founders were selected as “Endeavour Entrepreneurs” and were recipients of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers.
