Regional Growth Manager

Description

Job Title: Regional Growth Manager

Department: Marketing

Reports To: Vice President of Marketing

Job Summary:

The Regional Growth Manager (RGM) is a critical member of the marketing team responsible for driving patient referral volume and supporting facility growth across assigned healthcare facilities. This field-based role focuses on developing referral relationships with local businesses, healthcare providers, schools, employers, and community organizations while executing local marketing initiatives that generate patient acquisition opportunities.

Working closely with Corporate Marketing and facility leadership, the RGM is accountable for growing referral opportunities, 

strengthening community partnerships, increasing brand awareness, and supporting facility volume goals

Essential Duties and Responsibilities:

• Build and maintain referral relationships with local businesses, schools, employers, healthcare providers, first responders, and community organizations.
• Conduct regular in-person outreach visits to partners and referral sources to generate referrals and drive patient volume.
• Identify and execute local growth opportunities aligned with facility performance goals.
• Meet or exceed established KPIs for referral growth, community outreach, marketing activities, and engagement.
• Plan and execute community events, sponsorships, promotional campaigns, and local marketing activations.
• Maintain local marketing calendars and coordinate initiatives with Corporate Marketing and facility leadership.
• Create, capture, and publish approved social media content on assigned facility pages in accordance with brand guidelines.
• Coordinate event logistics, promotional materials, giveaways, and community partnerships.
• Monitor competitor activity and identify opportunities to increase patient acquisition.
• Track outreach activities, referral relationships, and marketing results

Other Job Functions 

• Complete and submit required daily KPI snapshots, weekly performance reports, and event recaps on time.
• Maintain accurate referral contacts, activity records, and marketing calendars.
• Coordinate creative requests and follow corporate brand and approval processes.
• Attend required meetings, training sessions, and community events.
• Travel regularly to assigned facilities, referral partners, businesses, and community events using personal transportation.
• Track approved marketing expenses and budgets.
• Perform additional duties as assigned. 

Supervisory Responsibilities - This position has no supervisory responsibilities

Requirements

Qualifications - An individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required.

Education and/or Experience, Skills

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Experience in business development, referral development, field marketing, or community outreach.
• Proven ability to build partnerships, generate referrals, and support business growth.
• Strong communication, relationship-building, and organizational skills.
• Experience coordinating local events, sponsorships, and marketing activities.
• Familiarity with social media, content creation, and Microsoft Office.
• Self-motivated, organized, and able to manage multiple priorities independently.
• Healthcare experience and bilingual English/Spanish skills preferred.
• Valid driver's license and access to a reliable, properly maintained, working vehicle for regular travel to referral partners, local businesses, healthcare facilities, and community events

Language, Mathematical, and/or Reasoning Ability

• Strong written and verbal communication skills.
• Ability to maintain records, prepare reports, and interpret basic performance data. 
• Effective problem-solving, time management, and decision-making skills.

Physical Demands - Regular standing, walking, sitting, and local travel are required. Occasional lifting or moving of marketing materials and event supplies up to 40 lbs. may be necessary.

Work Environment - This is a full-time, field-based position with core working hours of 9:00 AM–5:00 PM, Monday through Friday, plus additional hours as necessary to fulfill assigned responsibilities, including occasional evening and weekend events.

The role requires regular in-person travel to referral partners, community organizations, events, and assigned healthcare facilities. 

Reliable personal transportation is required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.