Job Responsibilities and Duties
- Provide strategic leadership and guidance to General Managers to ensure alignment with brand vision and regional sales objectives.
- Drive top-line performance across stores through clienteling, exceptional service standards, and high-impact sales coaching.
- Conduct regular store visits to review performance, assess visual merchandising execution, and ensure compliance with the brand’s service protocols.
- Foster a culture of excellence, accountability, and continuous development through personalized coaching and leadership.
- Collaborate with corporate teams (merchandising, VM, HR, etc.) to execute seasonal directives and regional initiatives.
- Analyze regional KPIs, client data, and sell-through to inform business decisions and drive conversion and productivity.
- Ensure consistent adherence to operational standards including inventory accuracy, presentation, and loss prevention.
- Oversee talent acquisition, succession planning, and team development to build high-performing store teams.
- Act as the brand ambassador in-market, representing the company at events and fostering local client relationships.
- Lead and support new store openings, pop-ups, and special projects across the region.
Knowledge, Skills, and Ability Requirements
- Strong leadership and business acumen within a luxury retail or fashion environment.
- Deep understanding of clienteling, elevated service, and the customer journey in luxury settings.
- Proven ability to manage multi-store operations and drive sales through people development and strategic planning.
- Exceptional communication, relationship management, and team-building skills.
- Fluent in performance metrics, CRM usage, and luxury customer behavior analytics.
- Proficiency in retail systems including POS, inventory platforms, and reporting tools.
- Polished presentation, with a refined eye for detail and brand alignment.
- Bachelor’s degree in Business, Fashion Merchandising, or related field.
- 7–10 years of luxury retail experience, including 3+ years in a regional or multi-store management role.
Top Skills
What We Do
Established in 2014 by Mike Amiri, the luxury menswear and womenswear brand, AMIRI, marries refined craftsmanship with the glamor of LA’s authentic skate and street culture. An LA native, founder Mike Amiri began his career in fashion by handcrafting unique stage pieces for iconic hard rockers such as Axl Rose and Steven Tyler. Eternally intrigued by such dark, heroic figures, his flair for tapping into this rock ‘n’ rock ethos led him to design an exclusive capsule collection for the LA-concept store, Maxfield. Since this debut collection, Mike established a distinct design signature with his deconstructed, hand-embellished denim jeans, leather jackets, grungy flannel shirting and graphic tee-shirts — all grounded in the nostalgic touchstones of his Californian youth. Early styles, like the MX1 jeans and Bandana Buckle boots, remain the pillars of AMIRI today, and the designer’s nascent DIY sensibility has since evolved into a studied and distinct savoir-faire. Today, AMIRI presents a collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Barneys, Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in LA, and often even hand-finessed in-house. More recently, production of leathergoods and tailored suiting moved to Italy. Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.
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