Regional Director of Sales & Marketing- Southern CA

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Los Angeles, CA, USA
In-Office
120K-135K Annually
Junior
Real Estate • Hospitality
The Role
Lead regional sales and marketing for multiple senior living communities in Southern California. Oversee hiring, training, sales processes, marketing plans, performance metrics, mystery shops, and regional staff. Meet occupancy and revenue goals, mentor Sales Directors, and coordinate with senior leadership on best practices and growth initiatives.
Summary Generated by Built In

Regional Director of Sales and Marketing

This position requires travel throughout Southern California.

Senior Living experience and multi-site experience required!

Salary range: $120,000- $135,000 plus a bonus structure

Take your sales career to the next level with Oakmont Management Group. We are seeking a dynamic Regional Director of Sales and Marketing who can lead the sales efforts in their region. This position will support our senior living communities in Southern California.

This position will work with the SVP of Sales & Marketing to establish and carry-out the marketing plans at each Community. The Regional Director of Sales & Marketing will oversee the sales process and all onsite marketing, ensuring all sales efforts are being completed thoroughly and effectively, while up to Oakmont standards.

Position Responsibilities:

  • With input from the Executive Director, will oversee hiring and termination of sales staff at Community level including:
    • Doing all final interviews of candidates.
    • Create and oversee training process and procedures including shadowing tours and outreach efforts, etc.
    • Partake in annual reviews and success plans when necessary.
  • Oversee sales process at each community
  • Work closely with the sales team to create specific marketing plans for each community.
  • Evaluate sales ratios, and provide ongoing training to sales team
  • Establish business development expectations and monitor the level of efficiency at each community.
  • Plan and partake in annual sales meetings.
  • Create and maintain marketing process and procedures manual for communities.
  • Conduct ongoing mystery shops with third party company to ensure quality control.
  • Oversee Regional Sales Specialist.
  • Communicate regularly with Executive Directors to discuss the performance of the Sales teams at each respective community. Identify opportunities to grow, mentor and/or promote the Sales Directors.
  • Meet or exceed occupancy and revenue goals within your region.
  • Provide feedback and recommendations to upper level management with the goal to achieve and maintain excellent occupancy standards, revenue goals and best practices.

Specific Knowledge, Skills, Licenses, Certifications, Etc.

  • Requires a Bachelor’s degree in Communications, Public Relations, Marketing, or a related field or equivalent experience.
  • Requires 2 years of experience working in the senior industry in a multi-site or regional sales capacity.
  • Experience with direct sales in Memory Care and Assisted Living.
  • Ability to make decisions, solve problems, and prioritize tasks and projects.
  • Must be highly motivated and able to work and travel independently without supervision.
  • Be mobile and able to perform the physical requirements of the job.
  • Must pass a physical and criminal record clearance prior to employment.
  • Must be willing and able to travel a minimum of 60% of the time.

With communities across California, Colorado, Hawaii, and Nevada, opportunities for career growth, relocation, and travel are significant. In addition, eligible team members may enjoy the following benefits:

  • Medical, Dental, and Vision benefits
  • Vacation, Personal Day, Sick Pay, Holidays
  • Complimentary Meals
  • Bonus Opportunities
  • Company Paid Life Insurance
  • Team Member Discount Program (LifeMart)
  • 401(k) Savings Plan with Company Match
  • Recognition Programs
  • Student Loan Refinancing
  • Pet Insurance
  • Employee Assistance Program
  • Emergency Financial Assistance

Oakmont Management Group, based in Irvine, California, is a recognized leader in the senior living industry that manages a portfolio of communities under the Oakmont Senior Living and Ivy Living brands. OMG serves thousands of seniors across communities in California, Nevada, and Hawaii. At OMG, we strive to create an atmosphere of family and community among team members, residents, and resident family members. We know that caring and meaningful relationships are the foundation of a rewarding life, and our team is hand-selected for their skills, previous experience, and passion for working with the elderly. Our practice is to incorporate joy and laughter alongside our expectations of excellence. Walk into our communities and feel our pride of ownership and commitment to service.

Oakmont Management Group is an Equal Opportunity Employer.

Skills Required

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field or equivalent experience.
  • Minimum 2 years of experience in the senior living industry in a multi-site or regional sales capacity.
  • Experience with direct sales in Memory Care and Assisted Living.
  • Willing and able to travel a minimum of 60% of the time; travel throughout Southern California.
  • Ability to make decisions, solve problems, prioritize tasks and projects.
  • Highly motivated and able to work and travel independently without supervision.
  • Be mobile and able to perform the physical requirements of the job.
  • Must pass a physical and criminal record clearance prior to employment.

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The Company
1,822 Employees

What We Do

Oakmont Senior Living is a renowned leader in the retirement industry, operating 80 luxury senior living communities across California, Nevada, and Hawaii. The company provides exceptional personalized care and specialized memory care services to over 8,000 seniors, focusing on delivering excellence and maintaining high standards of service to create a safe, nurturing, and enriching retirement environment.

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