Regional Director Independent Living Sales

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Lead the Strategy. Build High-Performing Teams. Drive Growth. Be Rewarded for Results.

At Lifespace Communities, we’re looking for an accomplished Regional Director, Independent Living Sales to lead sales performance and occupancy growth across a portfolio of approximately 7–8 Life Plan Communities spanning several states.

This isn’t a role where you simply oversee the numbers. You’ll have the opportunity to influence regional strategy, develop exceptional sales leaders, strengthen the sales process, partner with Operations, and directly impact occupancy and revenue across some of our premier communities. And when the region performs, you share in the success.

Significant 2026 Earning Opportunity

In addition to a competitive base salary, our Regional Sales leaders have a performance-driven commission and incentive plan designed to reward results:

• Commission plan, target $46K, potential $100K+

• Special 2026 incentive: $125K at 100% achievement of the region’s annual entrance fee goal, with additional earning potential for exceeding goal

For a sales leader who knows how to build teams and deliver results, this is an opportunity to make a significant impact, and have your compensation reflect that success.

What You’ll Lead

• Develop and execute regional sales strategies that accelerate occupancy, entrance-fee growth, and revenue.

• Champion Prospect-Centered Selling, ensuring teams uncover what matters most to each prospect and translate that understanding into stronger relationships and conversion.

• Coach, mentor, and develop Community Sales Directors and Sales Counselors into high-performing sales teams.

• Step into communities experiencing occupancy, pipeline, conversion, or sales-process challenges and develop strategies to improve performance.

• Use CRM data, sales analytics, competitive intelligence, and market trends to identify opportunities and drive action.

• Partner closely with Regional Operations leadership, Executive Directors, Marketing, and our SVP of Sales to achieve regional and community goals.

• Strengthen pipeline management, forecasting, pricing strategy, and market positioning.

• Build a strong bench of sales talent and support hiring and development across the region.

You’ll stand out if you bring:

• Life Plan Community/CCRC sales leadership experience, with knowledge of Type A Life Care contracts highly preferred

• Multi-community or regional senior living sales leadership experience

• A demonstrated record of improving occupancy, conversions, entrance-fee performance, and revenue

• Strong sales coaching and talent-development capabilities

• Experience building accountability and consistency across geographically dispersed teams

• Expertise in CRM, pipeline management, forecasting, sales analytics, and performance metrics

• Bachelor’s degree preferred

If you’ve built successful senior living sales teams and are ready for an opportunity where you can influence strategy across an entire region, develop great people, drive significant growth, and be financially rewarded for the results you deliver, we’d like to talk with you.

Bring your leadership. Drive growth. Share in the success.

Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.

COMPANY OVERVIEW:

Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.

Equal Opportunity Employer