Regional Director Independent Living Sales

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Lead the Growth Strategy for One of the Nation's Premier Senior Living Organizations

At Lifespace Communities, we're redefining what retirement living looks like. As one of the nation's largest nonprofit providers of Life Plan Communities, we create vibrant environments where older adults thrive and where exceptional leaders build meaningful careers.

We're seeking a Regional Director Independent Living Sales, to lead occupancy growth across a portfolio of communities while coaching and developing high-performing Community Sales Directors and Sales Counselors. This is more than a regional sales leadership role, it's an opportunity to influence strategy, drive measurable business results, mentor future sales leaders, and help shape the future of senior living.

If you're a collaborative sales executive who excels at coaching teams, improving performance, and delivering occupancy results across multiple locations, we'd love to meet you.

What You'll Do

• Develop and execute regional sales strategies that increase occupancy and revenue across multiple senior living communities.

• Champion and coach Prospect-Centered Selling across the region, ensuring Community Sales Directors and Sales Counselors consistently uncover each prospect's motivations, tailor the sales experience, and build lasting relationships that improve conversion rates and resident satisfaction.

• Coach, mentor, and develop Community Sales Directors to improve performance, close more sales, and build sustainable pipelines.

• Analyze occupancy trends, market conditions, competitive intelligence, and sales metrics to identify opportunities and adjust strategy.

• Partner with Executive Directors and community leadership to achieve occupancy, revenue, and customer experience goals.

• Collaborate with Marketing to create targeted campaigns that generate qualified leads and strengthen brand awareness.

• Leverage CRM data and sales analytics to forecast performance and drive continuous improvement.

• Evaluate pricing strategies and market positioning to maximize occupancy and financial performance.

What We're Looking For

We're seeking an accomplished sales leader who combines strategic thinking with a passion for coaching and developing others.

• Highly preferred: Progressive leadership experience in Life Plan Communities (CCRCs) with a strong understanding of Type A and/or Type B contract models.

• Multi-community or regional sales leadership experience within senior living.

• Proven success improving occupancy, revenue growth, and sales team performance.

• Strong experience coaching, mentoring, and developing high-performing sales professionals.

• Experience using CRM platforms, sales analytics, forecasting, and pipeline management tools.

• Ability to analyze market trends and translate insights into actionable sales strategies.

• Bachelor's degree preferred.

Ready to lead regional growth and shape the future of senior living? Apply today and help us create communities where people thrive.

Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.

COMPANY OVERVIEW:

Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.

Equal Opportunity Employer