The Role
Lead regional business development activities: manage CRM and team, build relationships with referral sources and payers, create marketing and budget plans, negotiate service contracts, recruit and train staff, monitor market and performance, and drive patient volume and revenue growth.
Summary Generated by Built In
Responsible for managing all aspects of organizational business development programs including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, managing subordinates business development activities, participation and planning of business development events, functions, training, and negotiating service contracts with skilled nursing facilities, hospitals, managed care organizations, government agencies, and other payers.Essential Job Functions/Responsibilities
- Coordinate daily business development operations including providing direct oversight of the establishment and implementation of business development initiatives.
- Manages CRM and CRM activity for business development team.
- Assists the Director of Patient Services in establishing organizational patient volume projections in the annual budget and in establishing allocations for the marketing department per site location. Monitors allocation of resources according to budgetary limitations.
- Works with the Director of Patient Services to continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary patient volume projections.
- Employs marketing and promotional initiatives to achieve budgetary patient volume projections.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Assist in recruitment, selection, orientation, and supporting the business development team.
- Builds and monitors community, customer, payer and patient perceptions of the organization.
- Provides leadership and support to Director of Patient Services in strategic planning including identifying opportunities for additional or improved services to address customer needs and concerns.
- Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
- Maintains comprehensive working knowledge in the field of hospice business development and shares information with appropriate organization personnel.
- Develops community resources and assists customers in accessing community resources should services not be provided by organization.
- Monitors and reports cost effectiveness of business development efforts.
- Achieves annual business development objectives by contributing relevant information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change.
- Meets business development objectives by forecasting requirements and preparing an annual budget with Chief Officers and Executive Directors.
- Establishes business development objectives by creating a business development plan and quota and works directly with Director of Patient Services and subordinates to develop marketing strategy and projections.
- Maintains and expands customer base by counseling community coordinators in building and maintaining rapport with key consumers and identifying new consumer opportunities.
- Recommends service lines by identifying new service opportunities, and service changes; surveying consumer needs and trends.
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
- Bachelor's degree in Marketing, Business Administration, or healthcare related field, Master’s degree preferred.
- At least one (1) to three (3) years experience in health care business development management, preferably in hospice care operations.
- Demonstrated ability to supervise and direct professional and administrative personnel.
- Ability to aggressively grow business and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or healthcare related field
- Master's degree
- 1 to 3 years experience in health care business development management
- Experience in hospice care operations
- Demonstrated ability to supervise and direct professional and administrative personnel
- Ability to aggressively grow business and manage community/customer relationships
- Knowledge of corporate business management
- Strong communication, negotiation, and public relations skills
- Autonomy, organization, assertiveness, flexibility and cooperation
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The Company
What We Do
St. Croix Hospice provides hospice care, end-of-life care, and bereavement support to patients with life-limiting illnesses and their families, focusing on improving comfort and quality of life.
