Regional Digital Marketing Associate

Posted Yesterday
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Karachi, Sindh, PAK
Hybrid
Mid level
Biotech • Agriculture • Chemical
The Role
Coordinate and launch localized multi-channel paid and organic digital campaigns across AMEA. Set up and optimize Google Performance Max, manage social publishing and listening via Emplifi, support CRM lead journeys, extract performance reports in GA4, integrate MarTech and generative AI tools, and ensure compliance with global and local advertising standards.
Summary Generated by Built In
Company Description

Syngenta is a world-leading agricultural technology company dedicated to improving global food security. By delivering innovative crop protection solutions and digital farming tools, we help millions of growers make better use of limited agricultural resources

Job Description

Regional Campaign Execution: Coordinate and launch multi-channel digital marketing organic and paid campaigns tailored to localized grower and B2B segments across the AMEA territory.

Performance Marketing (PMax): Set up and optimize or guide the countries on Google Performance Max (PMax) campaigns, managing audience signals, bidding structures, and localization frameworks.

Social Media & Listening: Oversee regional social publishing, community engagement, and brand reputation monitoring using Emplifi.

CRM & Lead Lifecycle: Co-creating journeys applicable to the intent of the campaign with countries with the appropriate marketing channel mix leveraging Syngenta MarTech tools.

Analytics & Performance Tracking: Extract data and compile regional performance reporting using Google Analytics 4 (GA4) to monitor web traffic, behavior, and campaign attribution.

AI Tool Integration: Utilize Syngenta MarTech tools and AI suite to accelerate workflow efficiency and localize asset production at scale.

Compliance & Standards: Ensure all cross-border digital content strictly complies with Syngenta's Global Code of Conduct and local advertising laws across target countries

Qualifications

Experience: 3–5 years of progressive digital marketing or campaign management experience, ideally operating across multi-country setups.

Technical Proficiency: Prior hands-on configuration experience with GA4, Emplifi, Data Analysis, Meta Campaigns and Google PMax is highly beneficial.

AI Literacy: Comfort with integrating generative AI tools into daily marketing workflows (copy creation, image asset variation, reporting automation).

Communication: Flawless professional English proficiency; capability to navigate and align stakeholders across varied time zones and cultures

Additional Information

Remote Setup: Located in Pakistan with a stable, high-speed remote workspace infrastructure and reliable internet bandwidth.

Job Type: 01 Year Contract

Skills Required

  • 3-5 years progressive digital marketing or campaign management experience
  • Flawless professional English proficiency and stakeholder alignment across time zones
  • Located in Pakistan with a stable high-speed remote workspace and reliable internet
  • Hands-on configuration experience with Google Analytics 4 (GA4), Emplifi, Meta Campaigns, and Google Performance Max (PMax)
  • Experience operating across multi-country setups (AMEA) or localized campaign execution
  • Comfort integrating generative AI tools into daily marketing workflows (copy, assets, reporting)
  • Experience with CRM/MarTech tools and co-creating lead lifecycle journeys
  • Knowledge of compliance with Syngenta's Global Code of Conduct and local advertising laws
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The Company
56,000 Employees

What We Do

Syngenta Group is a leading global agricultural technology (AgTech) company headquartered in Basel, Switzerland. With over 50,000 employees across more than 90 countries, it provides farmers with innovative technology and expertise to increase productivity and ensure the growth of healthy, affordable, and sustainable food. The company is a world market leader in sustainable agriculture, offering a diverse portfolio of seeds and crop protection solutions.

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