About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About GDM:
Gray's Digital Content Center and strategy team provides national content and strategic guidance to 120+ markets across the U.S. to drive audience on web, connected TV, news and weather apps, and social media distribution channels.
Job Summary/Description:
Gray Media is looking for confident, creative, and innovative digital content leaders to work with our newsrooms to grow their audiences and brands using digital, connected TV, and social media platforms.
The RDD's job is to ensure quality local content has effective production and distribution strategies to serve and grow our local audiences.
You will consult with newsrooms on how to best serve their local audiences on CTV, websites, mobile apps, and social media accounts.
Successful candidates will have demonstrated exceptional growth through years of digital-focused newsroom leadership experience. You will develop strategy and tactics to help formulate long-term digital playbooks for newsrooms in markets of all sizes.
While this position will not be involved in producing daily content, you will be fully immersed in daily breaking news and weather events for the portfolio of stations you serve, aiding stations in identifying trends and optimizing content for broad distribution. You will become well-versed in the consumption trends of the audiences in your region to provide timely recommendations.
The Regional Digital Director will work remotely in any Gray Media market and will be a key part of our leadership team in hitting key audience and revenue targets.
Duties/Responsibilities include, but are not limited to:
• Constant communication with newsrooms under your regional purview
• Daily monitoring of station digital metrics to drive strategic recommendations
• Key focus on increasing total watch time across your region for station-owned CTV apps
• Regular monitoring of station social media execution for alignment with best practices
• Develop and lead best practice trainings and follow-up implementation
• Serve as a hands-on strategist during breaking news and severe weather
• Facilitate regional collaboration in strategic geographic areas for big stories and events
• Coach digital leaders and teams to strengthen the pipeline
• Partner with general managers and news directors to execute digital excellence
Qualifications/Requirements:
• 10+ years of television/digital media content production experience
• 5+ years of newsroom management/leadership experience
• Proven aptitude in using content management systems
• Demonstrated experience with driving audience via social media and search
• Demonstrated experience with growing consumption on CTV
• Ambition to help local stations excel on every digital platform
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TVGray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 10+ years of television or digital media content production experience
- 5+ years of newsroom management or leadership experience
- Proven aptitude using content management systems
- Experience driving audience through social media and search
- Experience growing consumption on connected TV
- Ambition to help local stations excel across digital platforms
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
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