The Role
Leads regional digital commerce across Southeast Asia and Oceania, driving online platform sales through strategic initiatives, campaigns, targets, KPIs, and operating plans. Manages relationships with major marketplace partners, coordinates regional and local stakeholders, oversees business reviews, and tracks campaign and subsidiary performance. The role requires strong ecommerce expertise, commercial judgment, stakeholder management, project execution, and experience managing budgets and measurable business results.
Summary Generated by Built In
Position Summary
As the Regional Digital Commerce Head, you will be responsible of formulating and spearheading regional sales campaigns for partner events within the region. This includes full management of the procedure, implementation, tracking and measurement of campaigns to ensure success. The role also requires regular interface with regional platform partners to maintain the business affiliation.Role and Responsibilities
- Lead regional Digital Commerce part (Pure player / Online platform business) in Online business group to grow and drive sales through definition of strategic initiatives
- Demonstrate deep understanding of and thought leadership in ecommerce landscape, business management, product & online channel strategy to build strategic plans, including key strategic initiatives & operating plans with clear goals, execution plan and metrics, to drive Digital platform business
- Lead discussion with regional platform partners (Shopee, Lazada, Tiktok, etc including local Pureplayer platform) on various initiatives including regular campaign and/or special projects for Samsung performance for both online and offline
- Collaborate and work with internal stakeholders (HQ, Product Business unit, Peformance marketing both regional and global, PR, Corporate Marketing, etc) and sales subsidiaries across Southeast Asia and Oceania to secure support, commitment and investment to plans / initiatives
- Work in collaboration with Partners in both regular/ad-hoc basis discussions and lead Top-to-Top, Yearly, Quarterly, Monthly or irregular meetings in order to continue best collaboration between Samsung and partners.
- Have periodic business review and check status/plan with local sales subsidiaries including follow-up actions to improve the business.
- Discussion and alignment with regional platform partners and Local Sales subsidiary in order to set up sales target, KPIs for campaigns and projects and new initiatives.
- Liaise with other internal stakeholders (Regional Performance Marketing, PR, Corporate Marketing) to ensure integration into overall campaign plan.
- Deliver interim and final reports on Overall performance of Local subsidiaries and Platform
- Performs other duties as assigned by management /direct supervisor
Skills and Qualifications
- Bachelor’s Degree with 8+ years of relevant experience in digital commerce, e-commerce, digital marketing, or consumer business, preferably within a multinational or consumer-facing organization.
- Strong knowledge and hands-on experience in e-commerce platforms, marketplaces, and online channel strategy.
- Strong commercial acumen, with experience managing sales targets, KPIs, budgets, and business performance.
- Excellent communication and stakeholder management skills, with the ability to build strong relationships with platform partners, regional teams, and local subsidiaries.
- Highly adaptable and comfortable navigating changing market dynamics, business priorities, and management direction.
- Mature, collaborative, and able to work effectively across cross-functional teams and external partners.
- Strong project management, execution, and follow-through skills, with the ability to manage multiple initiatives and deliver measurable results.
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Skills Required
- Bachelor’s degree
- 8+ years of relevant experience in digital commerce, e-commerce, digital marketing, or consumer business
- Experience in a multinational or consumer-facing organization
- Strong knowledge and hands-on experience with e-commerce platforms, marketplaces, and online channel strategy
- Experience managing sales targets, KPIs, budgets, and business performance
- Excellent communication and stakeholder management skills
- Ability to build relationships with platform partners, regional teams, and local subsidiaries
- Adaptability to changing market dynamics, priorities, and management direction
- Collaborative cross-functional and external-partner working style
- Strong project management, execution, and follow-through skills
- Ability to manage multiple initiatives and deliver measurable results
Samsung Electronics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.
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Parental & Family Support — Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
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Leave & Time Off Breadth — Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
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Retirement Support — Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.
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The Company
What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
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