About us:
Gold Care Homes is a well-established independent care home group for the elderly employing around 3000 employees across 48 care homes. We are looking for a Customer Relations Manager to build a trusting and positive relationship with key stakeholders, ambassadors in the community, prospective residents, and their families.
You will be the first point of contact for our enquirers, and will effectively and empathetically support them in the journey of finding a care home for themselves or their loved ones, being on hand to answer their questions throughout and eventually welcoming them into our home when they move in.
You will be an experienced sales professional, ideally with a background in complex or consultative sales within a targeted environment. While strong sales ability is essential, your natural empathy and relationship-building skills will be what truly sets you apart.
In this role, you will support the sales and occupancy performance of our care homes in the Wiltshire and Oxfordshire area, building strong connections with prospective residents, families, and key stakeholders and working alongside Home Managers and their teams to drive successful outcomes.
About you:
- Proven experience in targeted sales roles.
- Excellent networking and business development skills.
- Ability to create and nurture relationships and referrals with key stakeholders.
- You will have excellent IT skills and you will be familiar with using a sales CRM software package such as SalesForce.
- Excellent communication skills.
- Presentation skills.
- Target driven and customer centric.
- Empathetic and caring approach.
What you will be doing:
- Managing all enquiries professionally and in a timely manner.
- Meeting set occupancy and revenue targets.
- Advancing enquiries through the sales process and conducting show rounds.
- Exceeding customer expectations and delivering a first-class customer experience.
- Business development and networking.
- Supporting planned marketing activity at the care homes.
- Building awareness of the care home and establishing links and partnerships in the local community.
What you will need:
- A flexible approach to the needs of our customers and an understanding of the issues that older people face.
- A full UK driving licence.
- A positive attitude.
- Ability to meet targets and KPIs and deliver results.
Benefits:
- Salary starting from £38,000 subject to experience annually + Commission + Car allowance OTE 60k+
- Employee of the Month
- Long term service awards
- Blue Light Card
- Professional Development
- Refer a Friend
If this sounds like your next opportunity, please apply with a current CV.
Skills Required
- Proven experience in targeted sales roles
- Excellent networking and business development skills
- Ability to create and nurture stakeholder relationships and referrals
- Excellent IT skills and familiarity with CRM software such as Salesforce
- Excellent communication skills
- Presentation skills
- Target-driven and customer-centric approach
- Empathetic and caring approach
- Flexible approach to customer needs and understanding of issues older people face
- Full UK driving licence
- Positive attitude
- Ability to meet targets and KPIs and deliver results
- Background in complex or consultative sales within a targeted environment
What We Do
Gold Care Homes is a family-owned and operated care provider established in 1999. It runs care homes across England, supporting nearly 3,000 residents with residential, dementia, nursing, palliative, respite and short-stay services. The organisation creates tailored care plans around individual needs and preferences, with a mission to enhance residents’ lives through compassionate support, comfort, independence and meaningful daily experiences.
