Regional CRM Manager

Company Description

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 25 countries and 250+ cities. In November 2021 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

The Regional CRM Manager, reporting directly to the Regional Head of Regional of Strategy & Planning, is responsible for leading the strategy and execution of customer communication efforts across the region. This role is pivotal in optimizing our customer interactions, to drive engagement, retention and loyalty of our customer base. You will play a key role by concepting, creating, optimizing our communication for designed regional campaigns, and country campaigns. This role requires a blend of strategic thinking, data analysis, and cross-functional collaboration to deliver exceptional customer experiences and achieve business and marketing objectives. You will own the marketing channel inventory of our region, overseeing the allocation, usage, and optimization of various channels for partners/vertical campaigns. This process ensures that our placements are effectively utilized to drive desired business outcomes, without compromising the experience of our user base.

What you'll be doing

• Own the regional plan for customer communication and communication inventory including email and push messaging
• Understand the full view of communication, including global programs and local sends to our user bases.
• Oversee the execution of the communication plan, analyze the outcomes and monitor opt-outs where needed.
• Manage the regional CRM team, setting goals and monitoring performance.
• Collaborate closely with global marketing automation team to optimize the full customer journey
• Maintain a clear communication plan overview that is shareable with regional and global stakeholders.
• Foster an experimentation culture where new initiatives can be trialed and iterated upon to optimize value creation.
• Collaborate with the Consumer Business and other functions in order to define growth levers and unlock insights to optimize campaign performance.
• Collaborate with global teams to align regional strategies with global standards.

Qualifications

• You have 4+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels is acceptable.
• You have experience using marketing automation tools or email marketing platforms EMS to personalise customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
• You have experience working with complex localised and regional marketing projects, coordinating logistics with many different international partners
• You have experience working with technical and business teams in different countries and time-zones.
• You have experience using marketing and product analytics tools 
• You have experience with project management tools, (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! 

We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!