The Role
Execute regional sales and marketing strategies for assigned clients, serve as primary client contact, coordinate local market leaders, communicate objectives, analyze sales data and CRM, provide training and market intelligence, support trade shows and meetings, and travel within the territory as needed.
Summary Generated by Built In
BROAD FUNCTION AND SCOPE OF THE POSITION: The Affinity Group Region Client Manager is responsible for regional execution of sales and marketing strategies for assigned clients and is the primary contact for the regional sales manager at the corresponding clients. With knowledge of the assigned clients’ plans and objectives, the region client manager facilitates activities of the collective group of local market leaders who in turn manage market specific sales objectives and local market execution via effective trimester planning and specific follow-through.
PRINCIPAL CONTINUING RESPONSIBILITIES OF THE POSITION IN ORDER OF IMPORTANCE:
PRINCIPAL CONTINUING RESPONSIBILITIES OF THE POSITION IN ORDER OF IMPORTANCE:
- Provide a single point of contact across each assigned Client’s respective region and build an excellent rapport and mutually valued business relationship with key personnel at the corresponding clients.
- Work in conjunction with region market leaders to execute client-specific sales plans including segment focus, innovation plans, and other initiatives to achieve sales budgets/goals.
- Communicate sales strategies and objectives to the respective sales teams.
- Collaborate with the sales enablement team to ensure delivery of accurate CRM, sales data, trimester plans, and local prescriptive market goals across the region.
- Provide connectivity between client’s regional managers, internal market leads and segment/culinary leads through regular check-in’s.
- Analyze and review monthly client sales reports with region management and determine the necessary course of corrective action as needed.
- Participate or provide input for various distributor and food related trade shows as well as internal sales meetings.
- In conjunction with the sales enablement department follow and monitor sales data, trends, and results; communicate accordingly and as necessary across the region.
- Execute foresight to alter and change sales plans based on evolving business environments and industry headwinds.
- Assist local market leaders in offering data, insights, trends, and industry updates to the sales team.
- Work closely with the assigned clients at the region/local level to develop sound sales and marketing strategies for their respective markets.
- Train and provide product knowledge to the region sales teams.
- Provide competitive insights to assigned clients for pricing and product considerations.
- Provide local market intelligence to include competitive pricing, availability, customer contracts, promotions, service challenges, and new product launches.
- College or University preferred
- Experience working with Foodservice Distributors
- Ability to execute and follow through a sales plan.
- A positive, professional, and proactive attitude.
- Strong communication skills.
- Adept at building trust and credibility
- Business planning and organizational skills
- Works well with teams and has strong motivational skills
- Strong problem solving and client planning skills
- Using the trimester planning process and CRM system
- Relevant analytical skills and effective with Power BI, Excel spreadsheets, and other such tools.
- Must have a valid driver’s license and a car
- Candidate must be able to perform the essential functions of the job.
- Work may be performed in an office, warehouse or restaurant environment.
- Stand for extended periods of time, walk, bend, stoop, or climb.
- May have possible exposure to dust and may require the ability to lift and/or push up to 50 pounds.
- Flexible work hours to accommodate demands of position (some weekends included)
- May require travel up to 30% of the time within territory and overnights may be required
Skills Required
- Experience working with Foodservice Distributors
- Valid driver's license and a car
- Proficiency with Power BI and Excel
- Experience using CRM systems and trimester planning process
- Ability to execute and follow through on a sales plan
- Strong communication and relationship-building skills
- Business planning, organizational, and client planning skills
- Strong problem solving and motivational/teamwork skills
- Ability to lift and/or push up to 50 pounds and stand for extended periods
- College or University education
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The Company
What We Do
From culinary support, to store-level merchandising, to sales planning and strategy, Affinity Group's experienced retail and foodservice teams can help you build Your Bridge to Success. Learn how our talented team of sales pros can help your brand today! Operating in a collaborative environment, the Affinity Group shares our strengths, expertise, and resources to benefit our clients, customers, and our organization. We are focused on the foodservice and retail fresh food channels, helping our customers and clients succeed with highly engaged leaders and tenured top sales and culinary talent in North America.
