Key Responsibilities:
Strategic Leadership
- Develop the annual strategic and operations plan for the product lines in Europe.
- Develop and implement brand strategies for Saunders products in Europe.
- Lead strategic initiative execution.
- Set an inspirational vision for the wider business team.
Market Analysis
- Conduct broad and deep analysis of competitive landscapes and regional market economic and industry indicators.
- Perform broad and deep analysis and projection of regional market size, growth rates, and current share positions.
- Maintain a project win/loss database for analysis and trend purposes.
- Perform rigorous primary (VOC) and secondary market research to inform business strategic and decision making.
New Product Development and Business Growth
- Identify and research new product development ideas and opportunities.
- Develop business cases for investment in new product development.
- Participate as a key stakeholder in a world-class 7-stage New Product Development process.
- Manage the project lifecycle of new product launches in respective regions to achieve key business objectives.
Customer and Sales Interface
- Interface with sales leadership, channels, and customers to determine annual sales plans, account management support, projects and prospects, and provide product application, technical, and service support.
- Provide sales target opportunities by application and geography, and support these with product and “how to win” sales tools.
Marketing
- Drive marketing efforts for portfolio, including creating brand/product communication and promotion plans.
- Manage marketing expense budgets, and select and execute exhibitions.
- Define and communicate the brand and products’ value proposition.
- Ensure training for both internal and external employees and channels.
Application and Training Development
- Develop deep understanding of application/segment information for respective products and create product application training materials.
Business Model Execution
- Define product line pricing, lead time, reasonable order quantity, and profitability.
- Oversee the development of manufacturing models to support business model and profitability targets.
- Establish regional product sourcing strategies and develop appropriate product channel strategies with Sales Managers.
Educational and Industry Experience:
- A master’s degree in Engineering is required; an MBA or equivalent advanced degree is highly desirable.
- Minimum of three years of experience in business development of product management within a technical or engineered product environment.
Skills Required
- Master's degree in Engineering
- MBA or equivalent advanced degree
- Minimum of three years experience in business development or product management within a technical or engineered product environment
What We Do
Crane employees share a proud 150-year-plus history of doing business the right way—treating people fairly, dealing honestly and ethically with customers, suppliers, and shareholders, and working hard to meet or exceed the expectations of customers. They also share a fascinating history of innovation dating from the early years of the Industrial Revolution to the current era of technology-driven product development and improvement. Crane is committed to the highest standards of business conduct. We strive to create value for all our stakeholders with a highly disciplined approach to materially strengthening our businesses through successful implementation of the Crane Business System, through strategic linkages among our businesses, and through utilization of strong free cash flow for strategic acquisitions.
.jpg)
