Regional Brand & Insights Manager

Posted 4 Hours Ago
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Singapore City, SGP
In-Office
Senior level
Computer Vision • Hardware • Mobile • Software • Semiconductor
The Role
Lead regional brand marketing and insight efforts: develop and execute marketing strategies and campaigns, run research and consumer insights studies, monitor performance and report to senior leadership, manage agencies and cross-functional alignment, and build regional brand capabilities.
Summary Generated by Built In

Position Summary

Role and Responsibilities

Responsibilities:

  • Develop and implement marketing strategies for the region to achieve key business goals and KPIs
  • Independently manage research & insights study to inform and sharpen marketing campaigns
  • Monitor and evaluate the performance of marketing initiatives, make adjustments as needed, and report findings to senior management.
  • Collaborate with cross-functional teams to align brand messaging and deliver a consistent experience across all touchpoints.
  • Manage end-to-end campaign project management, including strategy development, execution, monitoring, and evaluation.
  • Manage agency relationships and roster selection for advertising and marketing projects.
  • Demonstrated ability to report concise project goals and outcomes to a C suite audience
  • Work closely with team leaders to build brand marketing capabilities in the region

Skills and Qualifications

Key Success Factors:

  • Strong analytical and planning skills to identify market trends & opportunities
  • Strong business acumen
  • Data and Consumer driven mind set, demonstrated through the use of consumer insights to inform brand marketing campaigns
  • Excellent communication and relationship management skills to collaborate effectively with cross-functional teams and external stakeholders
  • Proven track record to develop and execute successful marketing strategies that drive sales growth and increase market share
  • Resilience and adaptability to handle challenges and make data-driven decisions in a fast-paced environment
  • Active problem-solver with a proactive approach to addressing issues and finding solutions
  • Able to work with ambiguity
  • A sense of humor to foster positive team dynamics

Qualification:

  • Masters/Bachelor's degree in Marketing or related field from a reputable institution (A good honors degree preferred)
  • 8-10 years of relevant marketing experience
  • MS Applications
  • Well versed in using  data analytics tools e.g. Qlik, Tableu, Sprinklr
  • Command for South east Asian languages and/or Korean is a plus

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Skills Required

  • Bachelor's or Master's degree in Marketing or related field
  • Good honors degree
  • 8-10 years of relevant marketing experience
  • Proven ability to report concise project goals and outcomes to C-suite
  • Proven track record developing and executing marketing strategies that drive sales growth
  • Strong analytical and planning skills
  • Data and consumer-driven mindset using consumer insights to inform campaigns
  • Experience with MS Applications
  • Experience with data analytics tools (Qlik, Tableau, Sprinklr)
  • Command of Southeast Asian languages and/or Korean

Samsung Electronics Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.

  • Parental & Family Support Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
  • Leave & Time Off Breadth Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
  • Retirement Support Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.

Samsung Electronics Insights

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The Company
Austin, TX
145,454 Employees
Year Founded: 1969

What We Do

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

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