Regional BC Sales Representative

Posted 5 Hours Ago
Be an Early Applicant
Richmond, BC, CAN
In-Office
80K-100K Annually
Senior level
Food • Manufacturing
The Role
Manage and grow Fresh Start Foods sales within Gordon Food Service in BC. Maintain and develop customer relationships, create strategic sales plans, analyze trends and forecasts, collaborate with product development and operations, ensure client satisfaction, and manage customer financial performance. Represent the company professionally and support category growth and promotions.
Summary Generated by Built In
Neptune Fresh Produce Inc.
Join one of the BEST teams in the Industry

At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.

We are seeking individuals: 

  • Who are customer centric
  • Who are able to deliver on their commitments
  • Who value individual excellence and collective performance
  • Who care and give back - sustainable agriculture, the environment, corporate citizenship
  • Who go above and beyond to provide options for our customers
  • Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience 

For more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honored to be recognized by Forbes as one of Canada’s Best Employers in 2026.

We are currently seeking a Full-Time Regional BC Sales Representative to join our team based out of our Richmond, BC location. The Regional BC Sales Representative will manage and grow all our sales and marketing efforts within the Gordon Food Service broadline business as well as engage directly with Gordon Food Service customers.

Position: Full Time, Permanent

Salary: From $80,000-100,000 per year, plus bonus & car allowance

Duties and Responsibilities:

  • Strategic thinking, relentless attitude and  commitment to sales activity - the successful candidate will maintain current relationships as well as develop a strategic plan to seek out new business that would complement the division’s sales team.

  • Identify opportunities for total category growth through analysis and sales insights.

  • Provide support to the Gordon Food Service Produce team.

  • Source & analyze sales trends to provide a demand plan (forecast) that will effectively reduce shorts and improve overall service levels.

  • Collaboratively work with internal departments, in particular with Product Development & Operations.

  • Respectfully represents the best interests of Fresh Start Foods in all internal and external dealings.

  • Exhibit professionalism with clients and enforce the Climate Goals.

  • Maintain contact with all clients in the market area to ensure high levels of client satisfaction.

  • Manage the financial performance of customers to meet the needs of Fresh Start Foods.

Required Skills and Qualifications:

  • Proven Sales Leadership – Demonstrate passion in your message, impeccable follow up skills and textbook accurate sales processes.

  • Sales experience from food and beverage/food service industry is strong asset.

  • Captivate your audience with your outstanding presentation style.

  • Post-secondary diploma or degree in a related discipline preferred, or other job related or equivalent business experience.

  • Demonstrated a portfolio of Marketing Leadership, including market analysis with strategic outcomes, promotions with proven ROI, pricing management that provides the best sales/profit ratio and creativity that is unique and groundbreaking.

  • Able & willing to travel (within BC up to 20% of year).

  • Thorough knowledge and ongoing awareness of current sales and business development concepts and practices.

  • Proficiency with Microsoft Office (Microsoft Excel, PowerPoint and Word).

  • Effective communication in an open and direct manner; conveys information clearly and concisely, with strong written and verbal communication skills.

  • A valid driver’s license, vehicle and ability to travel as required.

Fresh Start Foods offers a range of benefits, including: 

  • Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)

  • Registered Retirement Savings Plan (RRSP) Matching Program

  • Annual Profit Sharing Bonus

  • Weekly paychecks

  • Employee Family Assistance Program

  • Opportunities for career advancement

  • Employee Recognition Programs

  • Company-sponsored events (Family Picnic, Staff Celebration, BBQs)

  • Training opportunities

  • Annual Safety Boot Allowance Program 

  • Full-time hours

  • A team-oriented work environment

We thank all applicants for their interest, however only those selected for the next stage will be contacted.  Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.  All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.

If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to:

For Jobs in British Columbia

[email protected]

For Jobs in Ontario

[email protected]

Use the words “Accommodation Request” in your subject line.

Skills Required

  • Customer-centric mindset and strong commitment to delivering on commitments
  • Proven sales leadership with impeccable follow-up and sales process execution
  • Sales experience in food and beverage/foodservice industry
  • Outstanding presentation and communication skills (written and verbal)
  • Post-secondary diploma or degree in a related discipline or equivalent business experience
  • Demonstrated marketing leadership including market analysis, promotions with ROI, and pricing management
  • Ability and willingness to travel within BC (up to 20% per year)
  • Thorough knowledge of current sales and business development concepts and practices
  • Proficiency with Microsoft Office (Excel, PowerPoint, Word)
  • Valid driver’s license, vehicle, and ability to travel as required
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The Company
HQ: Milton
172 Employees
Year Founded: 1993

What We Do

Fresh Start Foods continues to be the leading value added and fresh produce supplier in Canada. Building on 25 years of growth and success, we understand the importance of satisfying the essential stakeholders in your business. We ensure that high quality and value is delivered from field to table. We understand the critical nature of fresh produce to your offering and work diligently to ensure you are able to exceed your customers expectations. With several well positioned locations in both Eastern and Western Canada, we are truly national and well positioned to deliver the freshest product possible. Fresh Start Foods has two additional companies within our food family, J.G. Fruits and Vegetables in Montreal distributes both whole and fresh cut fruit, vegetables and other related products. Our Eating New Creations facility in Mississauga focuses on meeting retail and food-service needs in the manufacturing and assembly of salad & meal kits, a variety of portioned salads, sandwiches, fruit cups and other portioned fresh and dry products. Fresh Start Foods continues to grow and innovate, serving food service and retail customers from coast to coast! At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do. We are seeking individuals: Who are customer centric Who are able to deliver on their commitments Who value individual excellence and collective performance Who care and give back - sustainable agriculture, the environment, corporate citizenship Who go above and beyond to provide options for our customers Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience

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