Regional Acquisition Marketing & Growth Manager

Posted Yesterday
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Singapore, SGP
In-Office
Mid level
Fintech • Financial Services
The Role
Lead regional marketing and growth across Southeast Asia (Malaysia, Indonesia, Vietnam, Thailand). Plan and execute localized multi-country campaigns, coordinate between HQ and local teams, analyze performance and conversion funnels, run test-and-learn initiatives, and collaborate with product, design, compliance, and sales to drive user acquisition, brand awareness, and revenue.
Summary Generated by Built In
About The Company

TMGM is one of the fastest-growing CFD and Forex brokers in the Asia-Pacific region, trusted by over 150,000 clients globally. With a strong focus on innovation, client satisfaction, and regulatory compliance, we continue to expand our presence across international markets.

About the Role

This role is responsible for leading and executing regional marketing strategies across Southeast Asia markets, including Malaysia, Indonesia, Vietnam, and Thailand. The position focuses on driving user growth, brand awareness, and revenue performance through localized, data-driven marketing initiatives.

The role involves managing multi-country campaigns such as seasonal promotions, referral programs, and sales-focused activities while working closely with local business teams to support commercial growth. Acting as a key bridge between HQ and regional markets, the position ensures alignment in messaging, execution, and market adaptation across different countries.

The ideal candidate will have strong regional marketing experience, cross-functional collaboration skills, and the ability to analyze campaign performance to identify scalable growth opportunities in emerging Southeast Asian markets.

Job Description

  • Lead and implement regional marketing strategies across Southeast Asia markets (Malaysia, Indonesia, Vietnam, and Thailand), supporting business objectives in user growth, brand visibility, and revenue acceleration.
  • Design and execute multi-country marketing campaigns – including seasonal promotions, referral programs, and agent-focused activities – tailored to regional market dynamics.
  • Closely collaborate with local sales and business teams to develop marketing programs that empower on-the-ground sales efforts and drive revenue growth.
  • Ensure all campaigns are market-appropriate and localized by working with local stakeholders in each country.
  • Serve as the central coordination point between HQ and Southeast Asian markets, ensuring aligned messaging, resources, and execution timelines.
  • Analyze campaign and growth metrics to optimize performance, improve conversion funnels, and maximize marketing ROI.
  • Launch test-and-learn initiatives across countries to identify scalable growth opportunities, especially in emerging markets like Vietnam and Thailand.
  • Align with cross-functional teams including product, design, compliance, and sales to deliver timely, impactful marketing solutions that support overall commercial success.

Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Proven experience in regional marketing, growth marketing, or performance marketing across Southeast Asia markets
  • Strong understanding of market dynamics in countries such as Malaysia, Indonesia, Vietnam, and Thailand
  • Experience planning and executing multi-country marketing campaigns, including promotions, referral programs, and partnership/agent initiatives
  • Ability to localize marketing strategies and campaigns according to different market needs and customer behaviors
  • Strong stakeholder management skills with the ability to collaborate effectively across regional teams and HQ
  • Data-driven mindset with experience analyzing campaign performance, conversion funnels, and marketing ROI
  • Familiarity with digital marketing channels, growth strategies, and customer acquisition initiatives
  • Strong project management and coordination skills with the ability to manage multiple campaigns simultaneously
  • Excellent communication and interpersonal skills, with the ability to work cross-functionally with sales, product, design, and compliance teams
  • Experience within fintech, brokerage, trading, or financial services industries will be an added advantage
  • Chinese-speaking ability is preferred to support communication with regional stakeholders and business partners
  • Proactive, adaptable, and comfortable working in a fast-paced regional environment

Benefits
  • Competitive salary and performance-based bonuses.
  • Opportunities for career growth and development within a global company.
  • Collaborative and inclusive work environment with exposure to cross-region operations.

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Proven experience in regional, growth, or performance marketing across Southeast Asia
  • Strong understanding of market dynamics in Malaysia, Indonesia, Vietnam, and Thailand
  • Experience planning and executing multi-country marketing campaigns including promotions and referral programs
  • Ability to localize marketing strategies and campaigns for different markets
  • Strong stakeholder management and cross-functional collaboration skills
  • Data-driven mindset with experience analyzing campaign performance, conversion funnels, and marketing ROI
  • Familiarity with digital marketing channels, growth strategies, and customer acquisition initiatives
  • Strong project management and ability to manage multiple campaigns concurrently
  • Excellent communication and interpersonal skills
  • Experience within fintech, brokerage, trading, or financial services
  • Chinese-speaking ability to support regional stakeholder communication
  • Proactive, adaptable, and comfortable working in a fast-paced regional environment
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The Company
HQ: Sydney, New South Wales
500 Employees
Year Founded: 2013

What We Do

TMGM is a global online trading platform that takes pride in being Chelsea FC's Official Regional Online Forex and Trading Partner in the Asia Pacific region. Our platform empowers investors to manage their investment portfolios efficiently, providing access to various products, including Forex, Shares, Precious Metals, Energies, Indices, and Futures. At TMGM, we simplify direct CFD trading through a sophisticated online platform, offering advanced technology, unparalleled support, and an innovative structure that allows traders to focus on making informed investment decisions while we handle the rest. Established in 2013 with headquarters in Sydney, TMGM has earned its reputation as a trusted CFD trading provider. With over 500 employees across three continents, the #TMGM Family is continually growing. At TMGM, we don't just offer jobs; we provide opportunities to shape careers and build futures. Our dedication to excellence and innovation creates an empowering work environment where your skills are valued, and your aspirations are encouraged. If you're excited about joining TMGM, explore our websites for more insights and opportunities. We look forward to welcoming you to the TMGM family.

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