Region Franchise Execution Director

Job Description Summary:

Come join  The Coca-Cola Company’s North America Operation Unit Franchise Leadership Team for an exciting, fun and rewarding career in the dynamic world of Advanced Hydration (BODYARMOR, Powerade, smartwater, vitaminwater) as Region Franchise Execution Director. 

The Coca-Cola Company is a global beverage leader with a rich history of over 136 years, a portfolio of over 200 brands worldwide, with 60+ independently owned and operated bottling partners. This role partners with Coca-Cola Beverages Florida (Coke Florida), the 3rd largest privately held bottler & 6th largest independent bottler, spanning 47 counties, including key cities such as Miami, Orlando, and Tampa, serving a hyper-diverse market of 21M consumers.  This role will develop and support the execution of commercial strategics and tactics in partnership with Coke Florida in the South Region of Florida.  

The Region Franchise Execution Director is a key leadership role in the Advanced Hydration space, responsible for delivering on annual sales goals, in partnership with Coke Florida on field execution as it relates to the programming, promotions, distribution, merchandising and display activity. As a collaborative leader, this individual is essential to leading the implementation of strategies, ensuring alignment both internally and externally to support accelerated business objectives. 

What You'll Do for Us

RESPONSIBILITIES:  

• Lead the development and execution of bottler Regional Operations strategies, local opportunities and key initiatives. 

• Translate commercial strategy into clear, simplified, and actionable direction for regional teams. 

• Oversee performance monitoring, analysis, and communication of pre and postexecution results. 

• Build and sustain strong relationships with bottler sales leadership and retail partners to balance short and longterm priorities. 

• Develop and execute sales strategies and promotional plans across all channels. 

• Serve as the primary point of contact for regions, providing capability building and clear executional guidance. 

• Partner crossfunctionally with Commercial and Marketing to maximize Advanced Hydration opportunities. 

• Provide opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration. 

• Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand). 

• Host key strategic meetings with stakeholders.

What You'll Need 

REQUIREMENTS:  

• Bachelor’s Degree or relevant experience required  

• 7+ years sales experience within a CPG required  

• Must be based in Tampa or South Florida  

• Customer Relationship Management (CRM) experience 

• Advanced Strategic Thinking & Application 

• Previous Franchise/Customer/Retail experience 

• Forecasting and Planning (Immediate & Long Term) 

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results. 

• Demonstrated personal leadership skills and influencing ability. 

• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships. 

• Effective oral and written communication skills with the ability to create persuasive selling stories. 

• Position requires substantial travel (50-75%) by car and plane; including both local and neighboring geographic territories.  

What We Can Do For You

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and expose you to emerging technologies and techniques.  

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.  

• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Development, Business Planning, Channel Management, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Execution Excellence, Leadership, Market Dynamics, Marketing, National Account Sales, Negotiation, Revenue Growth Management, Sales, Sales Management, Sales Process

Pay Range:

$141,000 - $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

TAMPA

Travel Required:

51% - 75%

Relocation Provided:

Yes

Job Posting End Date:

April 6, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.