Growth Marketing Manager (Referrals)

Description

At Plum, we're on a mission to maximise wealth for all. We’re making saving money effortless and turning investing into something everyone can do.

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people set aside over £2 billion across 10 European markets.

Named among the UK's fastest-growing fintechs in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 180+ talented people work together to empower people to do more with their money. And now, the team is growing!

The Role:

We are looking for a Referral manager with experience in data-driven marketing. In this role, you will lead and optimise our Refer-a-Friend program across all markets. Your primary goal will be to maximise ROI while attracting high-quality customers. You will also support our growth product team roadmap to scale our customer acquisition further.

What You Will Do:

• Own, manage and optimise the performance of Plum’s Refer-a-friend scheme across all markets.
• Conduct deep analysis of user cohorts to identify key triggers and products that drive successful referrals and high engagement.
• Plan, implement, and analyse A/B tests to evaluate the impact of the Refer-a-friend channel against KPIs.
• Data modelling, forecasting and analysis of our refer-a-friend channel.
• Partner with product, marketing, and creative teams to ensure that refer-a-friend campaigns strategies align with overall business goals.

What we look for:

• You have a proven track record in digital marketing, referral programs, or growth marketing, especially within B2C environments. Familiarity with tools and strategies for driving customer acquisition
• You have strong skills in data analysis to measure campaign effectiveness, optimise strategies, and understand customer behaviours
• You are impact driven, love a challenge, and have a self-starter mindset.
• You can collaborate effectively within cross-functional teams (Product, Engineering, Design, Marketing), translating business requirements into solutions.
• You have a natural enthusiasm for diving deep into different user cohorts, with the ability to understand how to positively shape their product experience.
• Previous experience on Fintech, B2C digital businesses and/or fast-paced scale-up environments is valued.

Plum's Perks

• We're all in this together! Own part of the company through stock options 💷
• Private health Insurance
• Annual training budget
• Flexible approach to remote working, although we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration
• Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee
• Free Plum Premium subscription (normally £9.99 a month)
• 2 weeks paid sabbatical after four years of service
• 25 days holiday a year, excluding bank holidays (33 in total)
• 45 days work from anywhere
• Employee referral scheme up to £4000
• 1 day paid leave for volunteering, supporting you giving back to society
• Enhanced parental leave
• Team trip to secret destinations once a year ✈️

A vibe that’s 🦄🌈💯

If you think this sounds like you, don’t hesitate to get in touch!

Thanks,

Plum Τeam 💜