Referral Development Manager

POSITION PURPOSE:

The Marketing Business Partner is responsible for locally supporting US Oral Surgery Management (USOSM)’s partner practice by developing and implementing marketing strategies and tactics in the field, with the main objectives to increase practice revenue, patient volumes, and online ratings/reviews while optimizing the referral process. The Marketing Business Partner is responsible for collaborating and working efficiently with practice leadership, surgeon(s), Operations, and other teams to effectively plan, manage, and execute the practice’s annual marketing budget and plans.

PRINCIPAL RESPONSIBILITIES AND DUTIES:

• Grow practice revenue and volumes from existing referral sources and capture business from new referring offices.
• Promote effective marketing tactics through proven digital, traditional, business-to-business and business-to-consumer strategies efficiently utilizing practice’s marketing budget.
• Work each day in the field to effectively promote and educate referral base on a pre-planned cyclical basis through office visits, referral development campaigns, community/educational events, generating reports, tracking return-on-investment, scheduling lunches, patient follow-up, and other tactics as needed.
• Optimize the practice’s referral process by presenting referral data and providing feedback to key stakeholders, including practice surgeon(s), practice leader and/or Regional Operations Director, as needed.
• Monitor, track and report on referral data through practice’s patient management system.
• Maintain marketing budget, spend and expense allocation while promoting effective, efficient use of practice’s marketing allotment – including tracking marketing expenses and spend to stay within practice’s annual budget.
• Plan, coordinate, and attend continued educational events, open houses, and social events, as needed.
• Establish and maintain the practice’s consistent brand identity across promotional materials, print collateral, digital and traditional advertising, online presence, events, and more, as applicable.

MINIMUM QUALIFICATIONS

Basic Knowledge & Competencies:

• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and CRM / CMS / PMS software
• Ability to work independently and as part of a team in a constantly changing, fast-paced, high-pressure environment
• Excellent written and verbal communication skills
• Multi-tasking and time-management skills, with the ability to prioritize
• Highly organized and detail-oriented

Previous Experience/Education:

• Bachelor’s degree in marketing, business administration, or related field of study, or equivalent work experience
• 4+ years of marketing, sales, or account management experience
• Prior healthcare, customer service, or hospitality experience preferred

PHYSICAL REQUIREMENTS

• Valid driver’s license and reliable transportation
• Ability to travel within a 50-mile radius of practice location(s)
• Working conditions are normal for a professional office environment
• Frequent standing and use of hands to manipulate the keyboard, telephone, files and other equipment

ABOUT US ORAL SURGERY MANAGEMENT

Our POWER Values form the foundation of our ability to deliver exceptional healthcare experiences and achieve sustainable growth.

Passion for Patient Care

Outstanding Results

Winning Attitude

Embracing Continuous Improvement

Respect for Self and Others

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.