Reddit, Social Media Content Strategist

At Vanguard, we’re not just shaping conversations—we’re shaping the future of investing. As a Social Media Content Strategist (Reddit), you’ll help bring Vanguard’s voice to life through thoughtful, compliant, community-first content. You’ll own day-to-day content development and execution that keeps our Reddit presence helpful, human, and consistent—while also identifying patterns and opportunities that improve quality, workflow efficiency, engagement, and risk-smart execution over time.

Responsibilities

• Execute Reddit content plans by drafting, editing, formatting, and publishing posts, and community resources (e.g., guides/wikis) that reflect Vanguard’s voice, tone, and values.

• Monitor subreddit conversations and trends to identify engagement opportunities and emerging themes, then translate them into content ideas and community participation that adds value.

• Operate as a hands-on content contributor: build and maintain a steady pipeline of ready-to-publish content, maintain cadence, and ensure content is accurate, clear, and on-brand.

• Coordinate internal reviews and approvals by routing content through established workflows, integrating feedback quickly, and helping ensure timely, compliant publishing.

• Curate and amplify relevant content when it supports community value and Vanguard’s objectives.

• Build strong partner relationships with internal stakeholders (e.g., communications, brand, marketing, compliance) by clarifying needs, gathering inputs, and delivering work that meets business objectives.

• Apply Reddit best practices (post formats, timing, and community participation norms) to strengthen visibility and engagement.

• Identify recurring issues and recommend improvements—such as streamlining review loops, standardizing templates, refining workflows, and documenting ‘what works’ to make execution more repeatable.

• Support consistency and governance by following policies and guidelines, and raising risks early; partner with governance/compliance stakeholders as needed in a regulated environment.

Qualifications

• 3+ years of experience in social media content creation, community management, or social media strategy (with clear hands-on execution examples).

• Strong writing and editing skills, with a sharp feel for tone, clarity, and audience fit.

• Comfort operating in a regulated environment, balancing responsiveness with compliance and reputational considerations.

• Ability to manage work largely independently, making sound day-to-day decisions and proactively surfacing options/solutions when challenges arise.

• Strong collaboration skills: you build trust, take feedback well, and deliver against stakeholder needs without requiring heavy oversight.

• Familiarity with social media management and/or listening tools (e.g., Khoros, Meltwater, Talkwalker, or similar).

• Undergraduate degree or equivalent combination of training and experience. Public Relations degree preferred.
   

Special Factors

Sponsorship

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.