RED BULL STUDENT MARKETEER
PURPOSE OF THE JOB:
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere. Richmond Marketing is the Distribution Partner for Red Bull in Ireland.
KEY RESPONSIBILITIES:
# Be A Brand & Product Ambassador
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.
- Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
- Create a strong network, establishing and maintaining relationships with key local individuals.
- Drive the brand engagement on your Social Media handles via authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
# Be A Sales Expert
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
- Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
- Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
- Ensure perfect execution of defined store standards.
# Executional Excellence
- Deliver executional excellence and show love for the details in all areas of your role.
- Share ideas and collaborate with the team through regular face-to-face and online interaction.
- Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
- Contribute to develop the media business by providing local insights, trends and overall opportunities.
EXPERIENCE, SKILLS AND ATTITUDE
- Excellent communication skills
- Event/project management skills and affinity to work ‘behind the scenes’
- Great team player, willingness to represent Red Bull with branded outfits, onboard the Red Bull Mini
- Charismatic, energetic, positive and outgoing personality
- Highly approachable and social with the ability to relate to different people in many occasions
- Immersed in student life with thorough understanding of the university, city & region, incl. behind-the-scenes activities & hot-spots
- Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative
- Ability to manage part-time work & studies and ideally available to work some evenings and weekends
- An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales
- Connected with a variety of influential groups and individuals on campus
- Passionate about the Red Bull brand and product
OTHER REQUIREMENTS
- Fluent in English
- Full driving license
- University enrolment
LEGAL DISCLAIMER
This role is offered by Richmond Marketing who operates as the Distribution Partner for Red Bull in Ireland. Employment for the successful applicant will be with Richmond Marketing.
What We Do
At Richmond, we aim to keep pace with Ireland’s changing society, offer innovative brands which appeal to the modern Irish consumer and to be Ireland’s premium beverage brand builder.
The success of our business is based on our world-class stable of premium brands that we market and distribute in Ireland.
We bring an innovative perspective to everything we do and we are committed to adding value to our customers and all those we work with.
Our History.
Founded by Barry Connolly in 1992 Richmond Marketing has introduced exciting and innovative brands to the Irish market place.
Working at Richmond.
Fundamental to our success is the creativity of our people, their constant enthusiasm, adaptability and their unremitting passion to deliver results for consumers and customers alike..
The way it works.
Our business is divided into three areas: Sales, Marketing and Finance. It doesn't matter what team you are in or what level you are, we all work together to get the job done..
We have about 70 people in our sales team. They are responsible for all our customers, from the major supermarkets and cash and carries to pubs, restaurants and nightclubs. They are supported by national account managers who help the sales team deliver their business objectives whilst helping the major retailers deliver theirs.
In Marketing we have over 20 people. We have Marketing Managers, Brand Managers, Trade Marketing Managers and staff to support them and help make things happen.
Our Finance area has 30 people. Not just the accountants but also our administrators, Customer Service team, Logistics team and IT support team.
We are committed to supporting the development of talent within our business.
If you feel you have what it takes to join us in a fast-moving company and industry, we would be delighted to hear from you.
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