Recruitment Value Proposition and Pipeline Management, Principal

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

THE OPPORTUNITY:

- Strengthen the Agency’s quality recruitment capabilities by developing differentiated agent value propositions, scalable talent sourcing strategies and data driven recruitment pipeline management frameworks.

- The position acts as a subject matter expert responsible for translating recruitment strategy into effective proposition, selection standards, analytical insights and process improvements that attract high potential candidates, improve recruitment conversion and support sustainable early-stage agent productivity and retention

ROLES AND RESPONSIBILITIES:

1. Recruitment Value Proposition & Talent Intelligence – 30%

• Develop and continuously enhance differentiated Agency Value Propositions tailored to targeted recruitment segment and Agency growth priorities

• Conduct market intelligence, competitor benchmarking and candidate research to identify talents opportunities and strengthen AIA’s recruitment competitiveness

• Partner with relevant stakeholders to translate proposition into effective recruitment campaigns, candidate engagement and communication tools.

2. Recruitment Pipeline Management & Conversion Optimization – 40%

• Develop and enhance the end-to-end recruitment pipeline management frameworks, from lead generation and screening, interview to onboarding and coding.

• Develop funnel analytics, performance dashboards and forecasting models to identify conversion gaps and drive recruitment effectiveness.

• Collaborate with QR Business Partners (QRBP), Sales Heads (SH) and relevant functions to strengthen pipeline discipline, conversion effectiveness and execution consistency.

3. Quality Recruitment & Capability Enablement – 30%

• Develop candidate quality standards, selection frameworks and recruitment processes aligned with sustainable agent productivity and retention.

• Analyze recruitment quality and early-stage agent performance to identify opportunities for improving candidate selection and recruitment outcomes

• Drive recruitment capability and digital enablement through standardized playbooks, tools, process improvements and cross functional initiatives.

Mode of Execution:

• Leverages cross-functional collaboration with Sales, Training, MKT, ASD, IT, Risks & Compliance teams to implement and scale solutions.

• Combines strategic thinking, analytics and agile practices to deliver measurable recruitment improvement.

Role in Project/Agile

• Support Head of AQR in defining success metrics and shaping the agent journey from Acquisition, Onboarding to 90 days success

• Work closely with cross-functional agile squads to implement, validate and scale initiatives that boost agent acquisition, early-stage agent productivity and retention.

Level of Independency

• Operate independently as a subject matter expert, develop data-driven recommendations and solutions aligned with AQR strategy.

• Lead assigned strategic initiatives through professional expertise and stakeholder influence, without direct people management responsibilities.

JOB REQUIREMENTS:

• University graduated, in Finance / Insurance or Business Management preferably.
• Minimum 7-9 years of relevant experience in recruitment strategy, distribution development, business planning, talent acquisition, sales operations or related functions, life insurance or financial services experience preferred.

• Demonstrated experience in strategic initiatives, business analysis, process improvement or recruitment transformation.

• Experience working with multiple business stakeholders and delivering cross-functional projects.

• Technical & professional competences: strong understanding of Agency distribution models, advanced analytical and problem solving capabilities, ability to translate complex data into actionable business insights and practical recommendations; proficiency in excel, powerpoint and business analytics tools, familiar with Power BI, strong business writing, presentation and stakeholder influencing skills.

• Agility thinking to come to the solution and initiatives to solve the related problems

• Demonstrates honesty, resilience, responsibility, initiative and adaptability.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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