The Role
Generates and nurtures prospective student leads through phone, text, and email; qualifies inquiries, books admissions appointments, supports applications, and contributes to enrollment targets. Maintains lead records and status reports, tracks conversion KPIs, answers program questions, collaborates with admissions advisors, and identifies trends to improve recruitment strategies. This is a part-time hybrid role requiring at least one weekly office shift in Vancouver or Halifax.
Summary Generated by Built In
We are hiring for one specialists. This role requires an individual who is a quick learner, very organized, self-motivated, and is available to work 15 hours per week. This role is hybrid, with minimum of 1 shift per week in the office, either on our Vancouver campus, or on our Halifax campus.
As a recruitment specialist, or “booker”, you will act as the first point of contact between a prospective student and the institution, building awareness, interest, and trust that ultimately feeds the admissions pipeline. You are a top-of-funnel, direct-to-consumer (DTC) Student Recruiter, primarily responsible for generating prospective student interest, engaging with students early in their decision-making journey.
Your focus is on lead qualification, nurturing early-stage prospects, booking appointments with admission advisors, and driving applications. Success is measured by metrics such as contact time, inquiry-to-appointment volume, inquiry-to-application conversion rates, and overall contribution to enrollment targets. This involves phone call, texting and email engagement with student leads, answering enquiries, and follow up with admission advisors to ensure that applications and enquiries lead to enrolments.
Main Duties and Responsibilities
- Contact prospective students rapidly (within 5 minutes of inquiry), warmly, enthusiastically, respectfully, and openly, through telephone, email and text.
- Collaborate closely with the Admissions Advisors based in Halifax and Vancouver to ensure a smooth customer journey from enquiry to application and enrolment.
- Create and implement top-of-funnel conversion plans in line with OICC.
- Ensure delivery of conversion plans is timely and review often to optimize efforts.
- Develop a good working knowledge of OICC programs, financial support, available scholarships and bursaries, application process, and program pricing.
- Contact, follow-up, and nurture leads who have expressed an interest in our programs through multiple channels such as phone calls, SMS texting, and some email.
- Listen attentively and answer questions about our programs confidently.
- Monitor and track lead status, applications, and sales to ensure that key performance indicators are being met. Keep stakeholders informed of lead status.
- Create and maintain lead status reports as required.
- Identify trends in lead enquiries, applications and sales to inform decision-making and contribute to future recruitment/conversion strategies.
- Perform any other duties commensurate with the role as reasonably required.
Person Specifications
Legal status
- Eligibility to work in Canada
- Clear background or criminal record check
Qualifications
- High school diploma or equivalent.
- Post-secondary education in sales, marketing, business administration, communications, education, or a related field; or equivalent relevant experience.
- Proficiency in written and spoken English.
- Certificate, diploma, or degree in sales, marketing, business, communications, education, or a related field.
- Training or certification in customer service, sales, recruitment, admissions, or CRM systems.
- Additional language skills, particularly languages spoken by prospective domestic students in Canada.
Experience and knowledge
- CRM (Hubspot, preferably), 1 year +
- Recruitment of Canadian students, and their unique needs and questions, 1 year+
Skills and Abilities
- Organized & efficient
- Very comfortable with digital technology
- Self-starter
- Data-driven
- Great listener and communicator
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
As part of our recruitment process, we use AI-enabled technology to assist with tasks such as application screening and process administration. These tools are designed to support fairness and consistency, and human reviewers make all final decisions.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status
If you require accommodations at any point during the application or hiring process, please contact [email protected]
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
About
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
Skills Required
- Eligibility to work in Canada
- Clear background or criminal record check
- High school diploma or equivalent
- Post-secondary education in sales, marketing, business administration, communications, education, or a related field, or equivalent relevant experience
- Proficiency in written and spoken English
- Certificate, diploma, or degree in sales, marketing, business, communications, education, or a related field
- Training or certification in customer service, sales, recruitment, admissions, or CRM systems
- Additional language skills, particularly languages spoken by prospective domestic students in Canada
- At least one year of CRM experience, preferably HubSpot
- At least one year of experience recruiting Canadian students and understanding their needs and questions
- Availability to work 15 hours per week
- Availability for at least one weekly office shift at the Vancouver or Halifax campus
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The Company
What We Do
Oxford International Education Group is a global education platform founded in 1991. It provides academic pathway programs, English language training, and higher education services. The company operates independent boarding schools and international colleges, helping students from over 100 countries access education opportunities through partnerships with universities and institutions worldwide. They focus on delivering quality educational experiences and supporting student progression into higher education and careers.
