The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 23,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
The Aspen Group (TAG) knows great marketing drives our candidate experience and growth, so we give the Recruitment Marketing team the resources and runway to test bold ideas. If you're an experienced marketer who loves building and scaling integrated strategies, and you're just as comfortable building strong stakeholder relationships along the way, we want to hear from you. As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our dedicated team as a Recruitment Marketing Manager.
Benefits of joining the team
- A flexible work environment
- Competitive salary and generous benefits package that includes flexible paid time off, health, dental, vision, and a 401(k) with company match
- A culture built on ownership: you're trusted to make bold calls and own the outcomes, good or bad
- The chance to work across a portfolio of well-known national brands, so you're building new skills with every campaign instead of running the same playbook on repeat
- A team that's genuinely excited to innovate, not just say it in a job posting
You’ll Achieve Success by:
Owning full-funnel marketing strategy for specific markets, roles, or talent segments: translate business goals into integrated plans, build cross-functional consensus, and drive measurable, quality hiring outcomes. Day to day, this means you will:
- Partner closely with talent acquisition as a trusted, consultative resource: proactively manage relationships, align competing priorities, and understand the nuances of their hard-to-fill roles and pipelines, then report back on results and progress
- Build the candidate-journey strategy, integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO/website/landing experiences, CRM/email/SMS, retargeting, and on-site conversion, into cohesive, test-and-learn plans with clear KPIs, attribution, and ROI targets
- Orchestrate creative briefs, content needs, landing experiences, and conversion paths in partnership with Creative, CRM, and Digital
- Utilize analytics to maximize your campaign performance and ensure a steady pipeline of qualified candidates
- Manage budgets and vendor/agency partners; forecast and reallocate to maximize ROI
- Monitor industry trends, competitor activities, and best practices, and proactively evolve strategies to stay ahead
Qualifications
- 6+ years in results-driven marketing (growth/demand gen/performance) with strong account management skills; recruitment marketing and/or healthcare experience is preferred, not required
- Exceptional stakeholder and account management skills, with a proven ability to build trust, influence senior leaders, and drive consensus across competing priorities; excellent written and verbal storytelling, including building executive-ready presentations
- Strong analytics: funnel analysis, experimentation, attribution basics; proficiency with GA4 and other analytics tools
- Strong working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms, with the ability to drive and interpret results from them
- Prior experience with CRM concepts and campaign management preferred; experience using Phenom CRM a plus
- Comfortable with AI-powered marketing tools and automation, from generative AI content creation to campaign optimization and audience targeting
- Strong project management skills: able to plan, prioritize, and juggle multiple campaigns and deliverables simultaneously
- Experience managing budgets and agencies/platforms
- Occasional travel required
Salary: $115-135k with bonus opportunity
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
If you are an applicant residing in California, please view our privacy policy here:
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Salary: $115-135k with bonus opportunity
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
View CA Privacy Policy
Skills Required
- 6+ years of experience in results-driven marketing, such as growth, demand generation, or performance marketing
- Strong account management and stakeholder relationship skills
- Ability to build trust, influence senior leaders, and drive consensus across competing priorities
- Excellent written and verbal storytelling skills, including executive-ready presentations
- Strong analytics skills, including funnel analysis, experimentation, and attribution fundamentals
- Proficiency with GA4 and other analytics tools
- Working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic or job advertising platforms
- Ability to interpret and optimize advertising campaign results
- Experience with CRM concepts and campaign management
- Experience using Phenom CRM
- Recruitment marketing experience
- Healthcare experience
- Experience with AI-powered marketing tools and automation
- Experience with generative AI content creation, campaign optimization, or audience targeting
- Strong project management skills and ability to manage multiple campaigns and deliverables
- Experience managing budgets, agencies, and marketing platforms
- Willingness to travel occasionally
TAG - The Aspen Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TAG - The Aspen Group and has not been reviewed or approved by TAG - The Aspen Group.
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Healthcare Strength — Multiple medical plan choices with defined costs, HSA support, and accessible plan documents indicate a robust health offering. Distinctive features like GLP‑1 coverage on the HSA plan and clear SBCs add clarity for election decisions.
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Retirement Support — A clearly outlined 401(k) program features an immediately vested employer match with explicit eligibility timing. Consistent references to the plan and enrollment resources across brand sites underscore ease of access.
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Affordable Benefits — Dental-care discounts through the Aspen Dental network—free preventive services and reduced rates for procedures—help lower out‑of‑pocket costs. Additional perks like brand discounts and pet insurance can further stretch total value for some roles.
TAG - The Aspen Group Insights
What We Do
When we helped launch Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we support more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We came together to launch TAG – The Aspen Group, officially expanding beyond dental and embracing a new vision. By bringing together Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family of brands, we set out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. With that mission in mind, TAG now supports over 5,300 clinicians across more than 1,400 locations. While our vision is now broader, how we achieve it remains the same. The best care starts with the provider - and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams, and the rest will follow. United as one group, we’re not just breaking down barriers; today, we’re breaking through. We’re challenging the status quo. Together, we can prove healthcare can be better for both providers and patients. Together, we can bring better healthcare to more people.
Why Work With Us
TAG - The Aspen Group employs and/or supports over 25,000 healthcare professionals and team members at more than 1,400 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Every day we wake up to empower providers to do what they do best: focus on the patient.
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