About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WITN:
WITN News has been Your Breaking News and Weather Authority for Eastern North Carolina for 65 years. We produce 43.5 hours of news per week and deliver content on a 24/7 basis on our digital platforms. We’re in the rapidly growing Greenville/New Bern/Washington DMA (100), with bureaus in New Bern and Jacksonville. We serve Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrell, and Washington counties. WITN is the dominant station in the market.
Job Summary/Description:
Eastern Carolina’s #1 news station, WITN News, is seeking a dynamic full-time Digital Content Producer. Do you want to be a leader? We’re looking for someone to help develop our digital team and take us to the next level!
This position drives our digital content. Digital platforms are a critical part of our newsroom. We want someone who thrives in a deadline-driven atmosphere and collaborates with the newsroom team as a whole. This position includes some receptionist tasks as well.
Duties/Responsibilities include, but are not limited to:
• Writes AP-style news stories daily for web
• Clips video from newscasts to website stories
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station’s established journalistic standards to avoid editorial bias
• Has knowledge of and uses effective SEO practices
• Communicates effectively with producers to incorporate web and social elements into newscasts
• Posts engaging content on Facebook, Twitter, and Instagram
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends and make daily decisions
• Edits video using non-linear software; knowledge of Edius preferred
• Greet Guests
• Daily Program Log Reconciliation
• Performs other receptionist duties as needed
Qualifications/Requirements:
• Strong verbal/written communication skills and knowledge of AP Style required
• Ability to work well under pressure and well with a diverse group of people required
• Flexibility and on-the-spot problem-solving abilities required
• Ability to balance the demands of both long- and short-term projects while meeting daily deadlines required
• College degree in journalism preferred
• Solid understanding of social media and analytics preferred
• 1-2 years newsroom and digital content producing experience preferred
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WITN-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Strong verbal and written communication skills
- Knowledge of AP Style
- Ability to work under pressure and with diverse groups
- Flexibility and on-the-spot problem-solving abilities
- Ability to balance long- and short-term projects while meeting daily deadlines
- College degree in journalism
- Understanding of social media and analytics
- 1-2 years of newsroom and digital content producing experience
- Knowledge of Edius video editing software
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
