About You
You are an Application Architect specializing in marketing technology and digital analytics platforms. You enjoy designing scalable, privacy-compliant architectures that enable reliable data collection, attribution, and measurement across complex digital ecosystems. You take ownership of architectural decisions, think in systems, and balance technical rigor with business impact.
You are comfortable operating across marketing, analytics, and engineering teams, translating complex technical concepts into clear guidance, and defining standards that improve data quality, performance, and long-term maintainability.
You Bring to Applaudo the Following Competencies:
- 5+ years of experience in application architecture, marketing technology, or analytics engineering roles.
- Bachelor’s degree in Computer Science, Information Systems, or a related field, or equivalent practical experience.
- Strong working knowledge of React, JavaScript, HTML, and CSS to implement and debug complex tracking solutions.
- Advanced proficiency with Google Tag Manager, including custom JavaScript variables and structured data layer implementations.
- Strong experience implementing and governing Google Analytics 4, including event modeling and advanced tracking strategies.
- Hands-on experience with Facebook Business Manager, Facebook Pixel, and Conversions API.
- Solid understanding of Google Ads conversion tracking and remarketing integrations.
- Proven experience designing client-side and server-side tracking architectures.
- Strong understanding of privacy regulations, Consent Mode, and browser restrictions (ITP) and their impact on data collection.
- Experience using browser developer tools and tag debugging extensions.
- Strong analytical, problem-solving, and documentation skills.
- Ability to communicate technical concepts clearly to non-technical stakeholders.
You Will Be Accountable for the Following Responsibilities:
- Architect and implement a modular, scalable application architecture for marketing data collection and digital analytics.
- Own and optimize advanced Google Tag Manager configurations, including tags, triggers, variables, and structured data layers.
- Govern tracking implementations across Google Analytics 4, Google Ads, and Facebook Pixel, including Conversions API integrations.
- Design tracking solutions resilient to browser privacy restrictions and compliant with global privacy regulations.
- Lead the transition from fragmented client-side tracking to robust server-side and API-driven architectures when appropriate.
- Troubleshoot and resolve complex, production-level tracking and performance issues affecting data accuracy or site stability.
- Conduct regular audits to ensure data accuracy, attribution integrity, and alignment with business and marketing objectives.
- Collaborate closely with marketing, analytics, and engineering teams to document requirements and implement new tracking solutions.
- Optimize tracking implementations to protect and improve Core Web Vitals and overall site performance.
- Develop and maintain technical documentation and architecture standards related to tracking, performance, and system reliability.
- 5+ years of experience in application architecture or marketing technology roles.
- 5+ years of experience with React.
- Advanced experience with Google Tag Manager and Google Analytics 4.
- Strong experience with Facebook Pixel and Conversions API.
- Solid JavaScript knowledge for tracking implementations.
About Us
We Are Engineered Different.
At Applaudo, talented people design, build, and scale meaningful, AI-powered solutions that create real business impact. As an AI-native organization, we collaborate across design, development, cloud, data, and artificial intelligence to turn ideas into scalable products that transform how companies operate, make decisions, and grow.
We are building a high-performance culture grounded in five values: Empowering Excellence, Collaborative Teamwork, Unsolicited Respect, Consistent Transparency, and Efficient Communication. These define how we work, how we support one another, and how we hold ourselves accountable.
Applaudo is a place for people who want to learn fast, take ownership, and work alongside strong teams they are proud to belong to. Joining us means being part of an organization that is evolving intentionally, investing in modern ways of working, and leading AI-native transformation at scale.
Top Skills
What We Do
We are a Nearshore digital solutions company powered by our LATAM based tech talent. Our specialties include Digital Transformation, Web and Mobile Development, Cloud Computing, AI, and Machine Learning, among others. We are committed to delivering high-quality software solutions that not only are scalable and dependable but also future proof. We accelerate our customers digital roadmap by leveraging our 10 years of experience building custom digital solutions, augmenting our clients' teams, and reducing time-to-market. Our Vision: Code that changes lives; has made us believe that the power of innovation can change the world. Contact us to see how we can help you achieve your business goals. www.applaudo.com We are hiring! We are looking for diverse and talented professionals around the world, who share our commitment to making a positive impact on those surrounding us. Working hand in hand to develop our skills, we will continue daring each other to reach new horizons and overcoming barriers. Visit our Jobs tab to see the multiple open positions waiting for you. Apply now and discover why Applaudo is the Best Place to Code.
