We are looking for a Reacher – On-Premise to drive horizontal expansion within the mass HORECA universe by opening new customer accounts across a defined territory.
This is a fully field-based role, focused on identifying, onboarding, and activating new local outlets such as neighborhood coffee shops, small restaurants, gyms, gaming centers, and similar mass HORECA formats. The role plays a key part in expanding our customer base by ensuring new outlets are opened correctly and purchase directly from Red Bull’s main distributor, while collaborating closely with the sales team to ensure long-term sustainability.
This opportunity is ideal for fresh graduates or early-career profiles looking to build strong foundations in field sales, customer acquisition, and territory management
Job DescriptionNew Outlet Acquisition & Activation
Prospect, identify, and open new mass HORECA outlets within your assigned territory
Drive horizontal expansion through continuous new customer recruitment
Ensure new outlets are properly onboarded and buy directly from the official distributor
Clearly communicate the benefits of buying directly, including availability, service, and reliability
Support first orders and initial activation of newly opened outlets
Build strong first relationships with outlet owners and decision-makers
Territory Management, Coordination & Reporting
Systematically cover your territory and maintain a healthy pipeline of prospects
Work closely with other sales roles to ensure smooth handover and sales sustainability
Track and report daily field activities, new openings, and market feedback
- Bachelor’s degree
- Fresh graduate or up to 0–2 years of experience
- Field sales or customer-facing experience is an advantage, not a requirement
Skills Required
- Bachelor's degree
- Fresh graduate or 0-2 years of experience
- Field sales or customer-facing experience
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
