Job Position: Integrated Marketing Specialist
Department: Sales
Reports to: Director of Sales
FLSA: Exempt (OSS)
Status: Full-time
Work Location: Atlanta, GA
Our Integrated Marketing Specialists are experts in identifying the needs of our clients and matching them with the perfect distribution channel, including broadcast, digital, and special event platforms.
OVERVIEW:
The Urban One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are a media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. At Urban One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.
ESSENTIAL RESPONSIBILITIES:
- Business-to-business sales and superior management of both large and small accounts
- Prospecting, cold calling, and development of new sales opportunities (Hunting skills required!)
- Creation of client-focused sales plans to meet/exceed goals, and ensure client needs are met
- Participation in team/market efforts, meetings, and events
- Cross-departmental responsibilities to ensure the client’s needs are fully met beyond the sale.
- Assisting with collection efforts from clients
- Creation of client-focused sales plans to meet/exceed goals in conjunction with Target and Key Account development
KNOWLEDGE/SKILLS/ABILITIES:
- Highly motivated and creative individual who is looking for ways to innovate
- Committed to building and developing new relationships, including essential networking opportunities.
- Maintaining and building strong relationships with new and existing clients
- Ability to diagnose and recommend advertising campaigns based on client needs
- Professional demeanor, excellent verbal and written communication, and customer service skills
- Successful track record working with major accounts
- Digital and other media sales are a strong plus
- Proficiency in MS Office Suite, and the ability to easily learn industry-specific software required
- Dedication to CRM entry on a daily basis
- Strong written and verbal communication skills (including presentation skills)
- Submit to a criminal background check
- Legal right to work in the United States
EDUCATION and/or EXPERIENCE
3-5 years of business-to-business sales experience, with experience in media preferred.
Skills Required
- 3-5 years of business-to-business sales experience
- Experience in media sales
- Proficiency in Microsoft Office Suite
- Ability to learn industry-specific software
- Daily CRM data entry
- Strong written, verbal, presentation, and customer service skills
- Successful track record working with major accounts
- Legal right to work in the United States
- Successful completion of a criminal background check
What We Do
Launched in January 2004, TV One (www.tvone.tv) serves more than 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.
