R1 Integrated Marketing Specialist

Posted Yesterday
Be an Early Applicant
Gwynn Oak, MD, USA
In-Office
Mid level
Digital Media • News + Entertainment
The Role
Develops and manages B2B client accounts, prospects for new sales opportunities, creates advertising-focused sales plans, and builds client relationships. The role includes cold calling, networking, account development, cross-departmental client support, collections assistance, CRM updates, and participation in market events. Digital and media sales experience is advantageous, with a focus on meeting or exceeding sales goals.
Summary Generated by Built In

Job Position: Integrated Marketing Specialist 

Department: Sales 

Reports to: Director of Sales

FLSA:            Exempt (OSS)

Status: Full-time                                           

Work Location: Baltimore

 


 

OVERVIEW: 

The Urban One story began simply with a dream and one radio station. Forty-five years, 13 markets, and 70+ stations later, we are a media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. At  Urban One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

 

 ESSENTIAL RESPONSIBILITIES:

  • Business-to-business sales and superior management of both large and small accounts
  • Prospecting, cold calling, and development of new sales opportunities (Hunting skills required!)
  • Creation of client-focused sales plans to meet/exceed goals, and ensure client needs are met
  • Participation in team/market efforts, meetings, and events
  • Cross-departmental responsibilities to ensure the client’s needs are fully met beyond the sale.
  • Assisting with collection efforts from clients
  • Creation of client-focused sales plans to meet/exceed goals in conjunction with Target and Key Account development

 

KNOWLEDGE/SKILLS/ABILITIES:

  • Highly motivated and creative individual who is looking for ways to innovate
  • Committed to building and developing new relationships, including essential networking opportunities.
  • Maintaining and building strong relationships with new and existing clients
  • Ability to diagnose and recommend advertising campaigns based on client needs
  • Professional demeanor, excellent verbal and written communication, and customer service skills
  • Successful track record working with major accounts
  •  Digital and other media  sales are a strong plus
  • Proficiency in MS Office Suite, and the ability to easily learn industry-specific software required
  • Dedication to CRM entry on a daily basis
  • Strong written and verbal communication skills (including presentation skills)
  • Submit to a criminal background check
  • Legal right to work in the United States

                                                                                                                                         

EDUCATION and/or EXPERIENCE

3-5 years of business-to-business sales experience, with experience in media preferred.




This job description is not intended to be an exhaustive list of duties or responsibilities. Employees may be required to perform additional job-related tasks as assigned, and the Company reserves the right to modify this job description at any time, with or without notice. This position is at-will, unless otherwise governed by a fully executed written agreement.

Urban One is an Equal Opportunity Employer and does not discriminate on the basis of disability, race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, veteran status, or any other protected characteristic under applicable law. Urban One is committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the application process or to perform the essential functions of this role, please contact [email protected]

Skills Required

  • 3-5 years of business-to-business sales experience
  • Experience in media sales
  • Proficiency in Microsoft Office Suite
  • Ability to learn industry-specific software
  • Daily CRM data entry experience
  • Strong written, verbal, and presentation communication skills
  • Client relationship management and networking ability
  • Ability to diagnose client needs and recommend advertising campaigns
  • Successful experience working with major accounts
  • Legal right to work in the United States
  • Successful criminal background check
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The Company
HQ: Silver Spring, MD
393 Employees

What We Do

Launched in January 2004, TV One (www.tvone.tv) serves more than 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.

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