Qualitative Analyst

Company Description

About us

We believe in the power of ingenuity to build a positive human future.

As strategies, technologies and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough use of technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

An innovation and transformation consultancy, we are over 4000 specialists in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our people are strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists.

We operate globally from offices across the UK, US, Netherlands and Nordics.

PA. Bringing Ingenuity to Life.

Job Description

We’re currently looking for a bright, creative and enthusiastic Qualitative Analyst (equivalent to a Research Executive or Research Manager level) to join our Human Insight team, based in PA’s Farringdon office.
As part of this role, you will be expected to develop a range of skills, which will cover the research and consultant spectrum. A demonstrable passion for brands is also a definite advantage, as is a strong understanding of the digital world.

You’ll be working in a fast-paced environment, supporting with the execution and delivery of qualitative research projects for a wide-range of clients across sectors. This position is ideal for someone with a passion for understanding human behaviour, strong analytical skills, and the ability to think about how to translate what you hear into actionable recommendations for our clients. 
You will gain exposure to all stages qualitative research projects and develop your core skills – from project set-up, to contributing to the research design, fieldwork and analysis and debrief delivery. Projects will involve workshops, interviews, brand strategy analysis, understanding the evolving world of digital and AI, market data analysis and consumer focus groups.
Key Responsibilities:

Project Management: Bring brilliant organisational skills, and a can-do attitude! Support and contribute to the set-up and initial stages of research, such as online community platforms, creation of timing plans, management of diary invitations, logistics for in-person research and session management for online qualitative research sessions.

Research Design and Planning: Collaborate with the research team to input into the design of qualitative research proposals and methods, including focus groups, in-depth interviews (IDIs), ethnographies and online communities. Contribute to the creation of core research documents, including recruitment specs, screeners and discussion guides.

Data Collection and Fieldwork: Attend qualitative research sessions such as focus groups and in-depth interviews (both in-person and remotely) to observe and accurately record participant behaviour and opinions. You should have the desire and confidence to moderate sessions yourself as you gain more experience with these methods. You will also assist with managing ad hoc online communities. You should bring fresh and creative ideas, challenging us as to how we can embrace new methods and engage best with different cohorts of participants.

Data Analysis and Interpretation: Assist with uncovering the key insights from qualitative research sessions, bringing your ideas to download sessions with the internal research team. Help the team to prepare detailed PowerPoint reports and presentations, translating qualitative data into actionable insights and recommendations. Confidently present findings to senior audiences, both remotely and in-person.

Flexible working - We are guided by our client work and needs; however, you have autonomy to manage your time and diary to suit your work/life balance.

Qualifications

You should be qualified in a relevant subject area through either degree education or experience.

Skills/Personal Qualities:

• A good understanding of commercial qualitative research and different methods, and a desire to learn more
• A passion for brands and how they market to customers
• An enthusiasm for working collaboratively as part of an internal team
• Excellent communication skills
• A can-do, proactive attitude and the ability to manage and prioritise multiple tasks
• Brilliant attention to detail

Two to three years of prior commercial qualitative research experience is essential, either agency or clientside.

We know the skill-gap and ‘somewhat need to tick every box’ can get in the way of meeting brilliant candidates, so please don’t hesitate to apply – we’d love to hear from you.

Apply today by completing our online application

Additional Information

The Human Insight team within PA exists to deliver mixed-method insight and strategic thinking, to understand people and represent them, driving better design, innovation and human experiences. We are part of PA’s integrated end-to-end innovation engagements and teams – creating and shipping products, platforms, brands and services people use and love. 
Life At PA encompasses our peoples' experience at PA. It's about how we enrich peoples’ working lives by giving them access to unique people and growth opportunities and purpose led meaningful work.

We believe diversity fuels ingenuity. Diversity of thought brings exciting perspectives; diversity of experience brings a wealth of knowledge, and diversity of skills brings the tools we need. When we bring people together with diverse backgrounds, identities, and minds, embracing that difference through an inclusive culture where our people thrive; we unleash the power of diversity – bringing ingenuity to life.

Find out more about Life at PA here.

We are dedicated to supporting the physical, emotional, social and financial well-being of our people. Check out some of our extensive benefits:

• Health and lifestyle perks accompanying private healthcare for you and your family
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
• Generous company pension scheme
• Opportunity to get involved with community and charity-based initiatives
• Annual performance-based bonus
• PA share ownership
• Tax efficient benefits (cycle to work, give as you earn)

We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief veteran status, or other by any other range of human difference brought about by identity and experience. We are on a journey towards ensuring our workforce is diverse at all levels and that our firm is representative of the world around us. We welcome applications from underrepresented groups.

Adjustments or accommodations - Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
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