QA Manager, Traffic

Posted 7 Days Ago
Be an Early Applicant
New York, NY
Hybrid
Senior level
AdTech • Digital Media
GSTV is a data-driven, national video network delivering targeted audiences at scale at fuel retailers.
The Role
The QA Manager, Traffic oversees digital ad campaign quality assurance, ensuring accuracy and compliance, managing workflows, and leading training initiatives.
Summary Generated by Built In

GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
 
GSTV Values:
●      Growth Focused
●      Social Accountability
●      Tenacious Behavior
●      Valued Actions
 
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
 
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
 
QA MANAGER, TRAFFIC
 
Summary:
The QA Manager, Traffic is a team leader responsible for ensuring flawless execution, accuracy, and compliance across all digital advertising campaigns the GSTV Video Network, technical QA of third-party creative assets, implementation of custom assets, troubleshooting delivery problems, identifying, and clarifying missing details with partner teams, and sharing learnings/information with the team. We work side-by-side with the Sales and Revenue Operations teams to ensure that advertising campaigns run smoothly and exceed client expectations. The ideal candidate combines a strong understanding of ad tech systems with meticulous attention to detail and leadership skills to uphold operational excellence and protect revenue integrity.

This is an engaged team at a great company - we help each other learn and grow our skills in a supportive always-learning environment.
 
Responsibilities:
Responsibilities include, but are not limited to:
·       Manage Campaign QA: Oversee pre-launch and post-launch quality assurance for all digital ad campaigns (display, video, mobile, and DOOH).
·       Maintain pre- and post-launch QA process for all ads, assuring that all ads meet creative specs, and are tracked properly.
·       Tag & Tracking Validation: Verify proper implementation of ad tags, pixels, tracking URLs, and site placements to ensure accurate delivery and measurement.
·       Automation & Tools: Implement QA tools, automation scripts, and reporting dashboards to improve speed and reliability of campaign validation.
·       Training & Mentorship: Lead training sessions for new hires and existing staff on QA best practices and emerging ad-tech standards.
·       Compliance: Maintain adherence to GSTV Editorial Guidelines
·       Troubleshoot issues with campaign delivery, performance, and discrepancies.
·       Be a subject matter expert for specialized product trafficking instructions.
·       Support Ad Operations VP with best practices and seek out opportunities to improve process inefficiencies and ways to improve operations workflow.
·       Hiring and Training – provide direct support hiring, onboarding and training new trafficking staff
·       Other duties as assigned.
 
Requirements: 
You are
·       Outstanding organizational skills, attention to detail and the ability to multi-task in a fast-paced environment
·       Experience managing QA workflows and documentation
·       Strong knowledge of ad servers (e.g., Google Ad Manager, Vistar, Spring Serve)
·       Proficiency with trafficking, tag validation, and third-party tracking tools (IAS, MOAT, DoubleVerify,
·       Understanding of HTML, JavaScript, and troubleshooting creative code preferred
·       Excellent data analysis and problem-solving skills. Knowledge of BI Tools a Plus
·       Strong Excel skills required, pivot tables a must.
·       Knowledge of industry platforms such as Salesforce, JIRA/Confluence, etc.
·       Desire to learn the advertising business and grow with a rising team.
 
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
Education and/or Experience:
Experience:
·       5+ years in digital advertising operations, QA, or campaign management.
 
Education:
  • Bachelor’s Degree in applicable field of study (or equivalent training and experience).
 
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
 
Note: The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.
 

Top Skills

Business Intelligence Tools
Confluence
Doubleverify
Excel
Google Ad Manager
HTML
Ias
JavaScript
JIRA
Moat
Salesforce
Spring Serve
Vistar
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The Company
HQ: Detroit, MI
145 Employees
Year Founded: 2005

What We Do

GSTV is a data-driven, national video network with tens of thousands of locations across the country. Reaching over 40% of American adults monthly, our broadcast engages viewers with full sight, sound, and motion video as they fuel their vehicles — an essential waypoint on their consumer journey.

We not only offer consumers everything they want to know on the go with engaging, uplifting content, we deliver measurable results for the world’s largest advertisers through immediate action and lasting brand impressions. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction.

Our convenience and fuel partners include 7-Eleven, Arco, BP, Chevron, Gulf, Kwik Trip, Circle K, Speedway, ExxonMobil, Sunoco, Phillips 66, and Marathon.

Why Work With Us

GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.

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