Pursuit Strategist

Posted 5 Days Ago
Be an Early Applicant
7 Locations
In-Office
70K-75K Annually
Mid level
Financial Services
The Role
Coordinates proposal and RFP development, researching and writing customized content, managing proposal projects, and collaborating with subject matter experts and creative teams. Maintains proposal content libraries, CRM pursuit data, deadlines, branding consistency, and compliance. Develops presentations, applies win themes, organizes complex information into reader-friendly formats, and uses AI-assisted drafting while protecting confidential information. Supports continuous improvement of pursuit workflows and best practices.
Summary Generated by Built In
Withum is a place where talent thrives - where who you are matters. It’s a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results.Explore different industries. Learn new skills. Connect with our diverse teams of professionals to gain insight into the career you envision. Your Career Starts with You.Experience the Transformative Power of Withum Plus You - that’s the Power in the Plus!

Job Description:

Withum’s brand is a reflection of our people, our culture and our strength. Withum has become synonymous with teamwork and client service excellence. The cornerstone of our success can truly be accredited to the dedicated professionals who work here every day, whose mission is to help our clients grow and thrive - to Be in a Position of Strength. But our commitment goes beyond our clients as we continue to live the Withum Way, promoting personal and professional growth for all team members, clients and surrounding communities.


As a Pursuit Strategist in one of our offices, you will coordinate proposal development and Request For Proposal (RFP) activities. As a member of the Pursuit Team, you'll work in collaboration with key stakeholders.


How You’ll Spend Your Time:


  • Researching and writing standard and customized proposals.
  • Drafting pursuit documents.
  • Creating and maintaining baseline content for use in future pursuit documents through proposal automation software
  • Supporting and ensuring accuracy of lead gen information in CRM as it relates to the pursuit process and individual proposals.
  • Providing strategic insight into win themes and brand consistency throughout the proposal process
  • Working as a project manager of assigned proposals and coordinating and executing proposal content development from subject matter experts.
  • Creating proposal presentations mirroring proposal win themes for opportunities that require additional buy-in from management.
  • Maintaining compliance and adherence to proposal document deadlines and requirements.
  • Adhering to Pursuit Team procedures and standards.
  • Participation in ongoing continuous improvement of the pursuit process, content creation and best practices in the process/workflow.
  • Ensuring quality and consistency of the Firm’s branding in related proposal materials.
  • Serving as a liaison between pursuit teams, Creative Services, Firm Admin, niche coordinators and other support functions for proposal document needs.
  • Organizing complex information into tables, graphics, callouts and other reader-friendly formats, working with Creative Services as needed.
  • Utilizing AI-assisted drafting while validating accuracy, protecting confidential information and maintaining the Firm’s voice.
  • Assisting with capturing lead details in CRM for pipeline management.

The Kinds of People We Want to Talk to Have Many of The Following:


  • Bachelor's degree in English, Communications, Marketing, Business Administration, or related fields.
  •  2-4 years of experience in proposal writing, pursuit support, marketing communications, business development or a related professional services role.
  • Familiarity with APMP, Shipley or other proposal development best practices is a plus.
  • Experience in marketing, proposal writing or a related field preferred.
  • Experience with not-for-profit, education, healthcare, government, social services or other mission-driven organizations is highly preferred.
  • Strong proficiency or familiarity with the Microsoft Office suite, specifically Word, Copilot and Cowork.
  • Professional services firm background, proposal automation and content development tool familiarity (QorusDocs, Loopio, Responsive, Jasper, for example) and CRM experience preferred.
  • Strategic thinker with excellent writing, organizational and analytic skills, and strong attention to detail.
  • Exceptional communication skills and emotional intelligence with a demonstrated ability to work in a self-directed manner under deadlines in a dynamic work environment.
  • Ability to manage and prioritize multiple ongoing projects in a rapidly growing, fast-paced, interactive, results-based team environment.

The compensation for this position ranges from $70,000-$75,000. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual’s skills, experience and qualifications. For additional information on our benefits, visit our website at https://www.withum.com/careers/.


#LI-SK1

WithumSmith+Brown, PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, (including pregnancy), genetic information, marital status, domestic partnership status, familial status, affectional or sexual orientation, gender identity, citizenship status, national origin, disability or handicap, veteran status, weight, height, or any other classification protected by federal, state, or local law.


Skills Required

  • Bachelor's degree in English, Communications, Marketing, Business Administration, or a related field
  • 2-4 years of experience in proposal writing, pursuit support, marketing communications, business development, or a related professional services role
  • Familiarity with APMP, Shipley, or other proposal development best practices
  • Experience in marketing, proposal writing, or a related field
  • Experience with nonprofit, education, healthcare, government, social services, or other mission-driven organizations
  • Proficiency or familiarity with Microsoft Office, specifically Word, Copilot, and Cowork
  • Professional services firm background
  • Familiarity with proposal automation and content development tools such as QorusDocs, Loopio, Responsive, or Jasper
  • CRM experience
  • Strong writing, organizational, analytical, communication, and attention-to-detail skills
  • Ability to work independently, manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment

Withum Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Withum and has not been reviewed or approved by Withum.

  • Parental & Family Support — Childcare reimbursement up to 25% of eligible expenses, paid parental bonding leave (up to 10 weeks primary/3 weeks secondary), and access to back‑up care are highlighted as distinctive strengths. Recognition such as Best Workplaces for Parents reinforces the family-support focus.
  • Leave & Time Off Breadth — Generous PTO, nine paid holidays, and a firmwide shutdown from Christmas through New Year’s create substantial time‑off opportunities. Senior Associates and above have Open Time Off.
  • Wellbeing & Lifestyle Benefits — Fitness reimbursements, wellness programming, and firm‑paid tools like Headspace support mental and physical wellbeing. Wellness awards and incentives signal sustained investment in lifestyle benefits.

Withum Insights

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The Company
HQ: Princeton, NJ
1,801 Employees
Year Founded: 1974

What We Do

Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to Be in a Position of Strength in today’s modern business landscape. Visit www.withum.com for more information. #WithumWay

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